5 newsletter lead magnets that actually work

It's 2025... a whitepaper or cheatsheat won't cut it anymore if you want lots of newsletter signups. So how do you create lead magnets that actually work? Tyler and Louis discuss our top 5 lead magnets to try this year for faster newsletter growth. Plus — are newsletter open and click-through rates dead? Or still useful?

What is 'LetterLand?

Louis Nicholls and Tyler Morin dissect what the f happened in the newsletter space this week. Sometimes with "famous" guests.