One Plus One Equals Three: How Using All Available Datasets Saves Lives

In this episode, John Mangano sits down with Mike Caruso, the Head of Biddable Media at SSCG, to discuss the evolving landscape of health marketing, focusing on integrated data solutions, developing partner relationships, and the AI-focused progress achieved by his organization. Mike shares insights into how his team is leveraging data and technology to create innovative solutions for their clients, aiming for higher success rates and better health outcomes.

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What is Deep: The Health Marketing Podcast?

Deep: The Health Marketing Podcast explores how marketing improves patient health, through conversations with the people making it happen. Healthcare marketing leader John Mangano talks candidly with experts in pharma, advertising, and tech, diving into the strategies, innovations, and insights driving the industry's future.