Leading a P2P campaign means managing multiple moving pieces—fundraisers with different experience levels, corporate partners with varying expectations and internal staff with diverse skill sets. But the most successful leaders know that underneath all this complexity lies a simple truth: understanding what drives each person is the key to keeping everyone aligned.
In this episode, Marcie Maxwell talks with Javier Sanchez, Executive Director of the Dolphins Cancer Challenge. With over 20 years of experience spanning mass-participation sports, philanthropy, and entertainment, Sanchez has mastered the art of identifying different personas within his ecosystem and tailoring his approach to meet each group's specific needs.
From uncovering hidden motivations in fundraisers to adapting leadership styles for different team members, Sanchez shares practical strategies for building stronger connections that translate into better outcomes. Whether you're supporting a cancer survivor taking on their first fundraising challenge or coaching your staff to have deeper conversations with participants, this conversation offers actionable insights for anyone leading mission-driven teams.
Together, we'll explore:
- How to identify and support different personas across your fundraiser base, staff, and partner network
- Proven techniques for uncovering what truly motivates people—and coaching your team to do the same
- Practical strategies for adapting your leadership style to drive alignment across complex stakeholder groups
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- (00:00) - Welcome to The P2P Soap Box
- (00:49) - Introducing Javier Sanchez
- (05:26) - About the Dolphins Cancer Challenge
- (06:56) - Managing Complexity
- (19:12) - Adapting a Leadership Style
- (22:12) - Learning What Drives a Staff
- (24:09) - Uncovering the Values Based Approach
- (32:00) - Learn More
What is The P2P Soapbox?
As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it's the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.
Welcome to The P2P box, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a box, if you will — to discuss the hot topics facing our industry.
Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their box issues, sharing best practices, and celebrating success stories.