Business Strategy for CPA's

I want to talk to you today about what I see as one of the most important or biggest levers that you can pull in your business to help you grow. And that is specializing and narrowing down who you serve.  Narrowing your niche is an incredibly important thing to do to help you grow your accounting practice. What I want to talk about is why it's harder to be a generalist, what the benefits are of specializing and nIching down. I want to address the fears and the myths about niching down. I want to give you some examples of what it might look like to choose a specialty, what you do, and who you do it for, plus some sample messaging and where to start. Niching down includes two things: what you do and who you do it for. Some of the fears that I hear when I talked to my own clients and other people about niching down: What if I lose potential clients? I don't want to have to say no or turn away other people who come to me who aren't in my niche: afterall, I can help just about anyone! If you want the list of 20 possible initiatives and specialties to reference to give you some ideas to get started, download the free PDF: Possible Specialties and Niches. Listeners, I want to hear from you. What was your key takeaway from this episode? Come share in the She Thinks Big Facebook group. Download PDF: Possible Specialties and Niches: https://shethinksbigcoaching.com/054-pdf-download Upcoming Webinars/Workshops: https://shethinksbigcoaching.com/webinars-workshops-schedule/ Work with Geraldine: Strategy Session https://shethinksbigcoaching.com/strategy-session/ 1:1 Coaching https://shethinksbigcoaching.com/business-coaching/ VIP Day https://shethinksbigcoaching.com/vip-day/

Show Notes

I want to talk to you today about what I see as one of the most important or biggest levers that you can pull in your business to help you grow. And that is specializing and narrowing down who you serve. 

Narrowing your niche is an incredibly important thing to do to help you grow your accounting practice.

What I want to talk about is why it's harder to be a generalist, what the benefits are of specializing and nIching down. I want to address the fears and the myths about niching down. I want to give you some examples of what it might look like to choose a specialty, what you do, and who you do it for, plus some sample messaging and where to start.

Niching down includes two things: what you do and who you do it for.

Some of the fears that I hear when I talked to my own clients and other people about niching down:

  1. What if I lose potential clients?
  2. I don't want to have to say no or turn away other people who come to me who aren't in my niche: afterall, I can help just about anyone!

If you want the list of 20 possible initiatives and specialties to reference to give you some ideas to get started, download the free PDF: Possible Specialties and Niches.

Listeners, I want to hear from you. What was your key takeaway from this episode? Come share in the She Thinks Big Facebook group.

Download PDF: Possible Specialties and Niches: https://shethinksbigcoaching.com/054-pdf-download

Upcoming Webinars/Workshops: https://shethinksbigcoaching.com/webinars-workshops-schedule/

Work with Geraldine:

Strategy Session https://shethinksbigcoaching.com/strategy-session/

1:1 Coaching https://shethinksbigcoaching.com/business-coaching/

VIP Day https://shethinksbigcoaching.com/vip-day/

What is Business Strategy for CPA's?

Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!