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You've been hearing us talk about the benefits of Tekmetric for months now - ready to cave in and give it a try? Do that HERE [https://auto.tekmetric.com/4iOySkk]
Marketing is...let's say...not my strong suit. Good thing there's Turnkey Marketing! Let Carrie-Lynn and her team help you with something that's not your strong suit either HERE [https://www.turnkeyautomarketing.com/]
Elite Worldwide is making my shop WORLDS better! I'm so pleased with the results so far. One-on-one coaching is keeping me accountable and it can with you too. Learn more HERE [https://eliteworldwide.com/]
In this episode, we talk with Neal Maier. Neal is someone who Mike has juuuust a little history with. Good history that is. Hopefully Neal feels the same! Neil and Mike take a trip down memory lane today and talk about their journeys through this industry. Oh and Bryan gets heated over O2 censors....again....
00:00 Mike has a confession
05:01 Tires Sustain Profitability
06:44 "Urgent Repairs Needed: Shaved Ball Joints"
10:59 "Costly Lessons Learned"
15:51 Evolving Marketing for Customer Journey
18:40 "Re-engaging Lost Customers Strategies"
21:01 Focus on Cost-Free Business Gains
25:08 "Pre-Qualified Offers Boost Return Visits"
27:21 Dispatcher's Stress Over Schedule Changes
32:49 Daily Car Processing Plan
36:00 Shop Confession: Off the Rails
40:22 "Laughing at Desperate Decisions"
41:41 Embracing Imperfection in Challenges
47:10 Event Planning and Expo Preparations
49:26 EV Safety Certification & Exam Proctors
53:50 Forklift Side Shift Adjustment
You've been hearing us talk about the benefits of Tekmetric for months now - ready to cave in and give it a try? Do that HERE
Marketing is...let's say...not my strong suit. Good thing there's Turnkey Marketing! Let Carrie-Lynn and her team help you with something that's not your strong suit either HERE
Elite Worldwide is making my shop WORLDS better! I'm so pleased with the results so far. One-on-one coaching is keeping me accountable and it can with you too. Learn more HERE
In this episode, we talk with Neal Maier. Neal is someone who Mike has juuuust a little history with. Good history that is. Hopefully Neal feels the same! Neil and Mike take a trip down memory lane today and talk about their journeys through this industry. Oh and Bryan gets heated over O2 censors....again....
00:00 Mike has a confession
05:01 Tires Sustain Profitability
06:44 "Urgent Repairs Needed: Shaved Ball Joints"
10:59 "Costly Lessons Learned"
15:51 Evolving Marketing for Customer Journey
18:40 "Re-engaging Lost Customers Strategies"
21:01 Focus on Cost-Free Business Gains
25:08 "Pre-Qualified Offers Boost Return Visits"
27:21 Dispatcher's Stress Over Schedule Changes
32:49 Daily Car Processing Plan
36:00 Shop Confession: Off the Rails
40:22 "Laughing at Desperate Decisions"
41:41 Embracing Imperfection in Challenges
47:10 Event Planning and Expo Preparations
49:26 EV Safety Certification & Exam Proctors
53:50 Forklift Side Shift Adjustment
Confessions of a Shop Owner is hosted by Mike Allen, a third-generation shop owner, perpetual pot-stirrer, and brutally honest opinion sharer. In this weekly podcast, Mike shares his missteps so you don’t have to repeat them. Along the way, he chats with other industry personalities who’ve messed up, too, pulling back the curtain on the realities of running an independent auto repair shop. But this podcast isn’t just about Mike’s journey. It’s about confronting the divisive and questionable tactics many shop owners and managers use. Mike is here to stir the pot and address the painful truths while offering a way forward. Together, we’ll tackle the frustrations, shake things up, and help create a better future for the auto repair industry.