What would make someone spend a small fortune on the domain Couch.com? In this episode, Alex Back reveals the real reasons and how it helped him build and sell a 7-figure business.
Jim sits down with Alex Back, founder of Couch.com and Apt2b, to unpack the journey of bootstrapping an eCommerce brand and exiting with impact. From domain strategy to traffic growth and earnouts, this is a masterclass in building smart and selling well.
Alex doesn’t hold back on what worked, what flopped, and what he’d do differently.
Key Topics Covered:
- Why “couches” was the niche of choice
- The surprising ROI of a premium domain
- Building sustainable traffic through SEO
- Structuring a strong co-founder relationship
- What makes the right time to sell
- Smart growth hacks that moved the needle
- Why earnouts might be underrated
If you’re building, buying, or selling an eCom brand — this episode is packed with real talk and hard-won insights. Subscribe for more tactical founder convos like this.
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What is The Shopify Growth Show?
What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.