Choice Hacking: The Marketing Psychology Podcast

In the past few years, most of us haven’t been able to get to the gym on a regular basis. But even when the gyms were open and running as normal, people still had trouble getting motivated to go.

Why? Because humans are hardwired to value immediate rewards like sleeping in, over long-term rewards like being fit.

This mental model, called hyperbolic discounting, means people have to outwit their own psychology in order to get in a workout.

But for Peloton owners, some of whom (like myself) struggled for years to stick to a fitness routine, their workout has become an addiction - all because of how Peloton uses psychology to make exercise addictive.

Show Notes

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What is Choice Hacking: The Marketing Psychology Podcast?


This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.


If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.


Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…


And how you can apply the same insights, even without a Fortune 500 budget.


Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).


Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….


This podcast will change the way you think about marketing and business forever.


“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener