Analyzing all the touch points a customer has with your brand is a start, but it still leaves out 95% of the buying story.
Buyer journeys begin way before your customer actually comes in contact with your brand. Understanding these passive buying triggers has allowed companies like Casper to get ahead of the competition. In this episode, Kristen sits down with Katelyn Bourgoin, 4x founder and customer research expert, for a deep dive into customer research, buying triggers, and building brand loyalty from day 1.
Read Katelyn's post on Casper here: How crafty marketers use buying triggers to outsmart their competition
What is Playing for Keeps?
Retaining customers has never been more important for eCommerce businesses. Join Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, as she interviews guests from the top subscription businesses to learn how the best in the DTC space are retaining customers. If you're growing a subscription based business, running a subscribe and save program on your site, or just plain interested in hearing stories from the top DTC businesses, Playing for Keeps is for you.