2X eCommerce Podcast

Adrian Salamunovic is the founder of CanvasPop, which was bootstrapped to 8-figures using mostly earned media and PR. He is now an advisor to a good number of eCommerce companies and coaches them on how to use PR to grow their businesses.

He recently published a book about PR called FREE PR.
We go

Show Notes

Adrian Salamunovic is the founder of CanvasPop, which was bootstrapped to 8-figures using mostly earned media and PR. He is now an advisor to a good number of eCommerce companies and coaches them on how to use PR to grow their businesses.

He recently published a book about PR called FREE PR. We go through a number of ways to generated PR for your online store:

  • Positioning: Position Value
  • User High Concept Pitch - e.g. My company is the Uber for ….
  • Define Target Market

Use Press Releases for...

  • Product Launches
  • Announcements
  • Evergreen
  • Product Reviews

Remember that you are pitching a Peacock company NOT a pigeon.

 

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This episode is brought to you by:

Klaviyo 

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Creators and Guests

Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce