2X eCommerce Podcast

2X eCommerce Podcast Trailer Bonus Episode 5 Season 1

SE3 EP20: SHOP Blockchain Protocol Aims to Decentralise Retail & Give Shoppers Full Control Over their Data

SE3 EP20: SHOP Blockchain Protocol Aims to Decentralise Retail & Give Shoppers Full Control Over their DataSE3 EP20: SHOP Blockchain Protocol Aims to Decentralise Retail & Give Shoppers Full Control Over their Data

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On today's episode, we are going to learning about a new retail-focused blockchain protocol that aims to decentralise Retail on the Ethereum Blockchain.  The name of the protocol is $HOP or SHOP and a Co-Founder, John Wantz joins me to talk about how the protocol aims to decentralise retail and ecommerce.  The protocol will provide Shoppers and retail brands access to the SHOP decentralized data marketplace. Shoppers will be provided with a SHOP Token enabled wallet that will be used in on $HOP enabled ecommerce stores. At the point of sale, Shoppers will be able to pass on their shopping data to stores in exchange for incentives, rewards and rebates. Retail brands, on the other hand, can use the $HOP decentralised data marketplace to promote their products to across multiple marketplaces and get a more consolidated view of each of their opted-in customers' buying patterns from the decentralised data marketplace. They are currently on public pre-sale ICO here: https://shoppers.shop Their pre-sale ICO ends April 29th, and then their Public ICO begins on May 14th.   SPONSORS This episode is brought to you by:   Klaviyo  Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.  

Show Notes

On today's episode, we are going to learning about a new retail-focused blockchain protocol that aims to decentralise Retail on the Ethereum Blockchain. 

The name of the protocol is $HOP or SHOP and a Co-Founder, John Wantz joins me to talk about how the protocol aims to decentralise retail and ecommerce. 

The protocol will provide Shoppers and retail brands access to the SHOP decentralized data marketplace. Shoppers will be provided with a SHOP Token enabled wallet that will be used in on $HOP enabled ecommerce stores. At the point of sale, Shoppers will be able to pass on their shopping data to stores in exchange for incentives, rewards and rebates.

Retail brands, on the other hand, can use the $HOP decentralised data marketplace to promote their products to across multiple marketplaces and get a more consolidated view of each of their opted-in customers' buying patterns from the decentralised data marketplace.

They are currently on public pre-sale ICO here: https://shoppers.shop

Their pre-sale ICO ends April 29th, and then their Public ICO begins on May 14th.

  SPONSORS

This episode is brought to you by:

 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

  ★ Support this podcast ★

Creators & Guests

Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce