Retail Remix

This episode is brought to you by Commerce.

This episode is brought to you by BIgCommerce

With tariffs dominating headlines and reshaping global retail strategy, brands are navigating one of the most complex trade landscapes in recent memory.

In this episode of Retail Remix, host Nicole Silberstein is joined by Rathna Sharad, CEO and Founder of cross-border logistics platform FlavorCloud. With a background spanning Microsoft, UPS, and three decades of global trade experience, Rathna offers expert guidance on navigating tariffs, streamlining international operations, and building supply chain resilience. 

Together, they explore:
  • The biggest friction points brands face when scaling internationally — and how to solve them;
  • Key markets and categories showing rapid growth in global ecommerce;
  • Lesser known implications of the de minimis rule change and what it means for U.S. merchants; and
  • Why now is the time to double down on international expansion, not pull back.

RELATED LINKS

———
Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix




-----
How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.