WEBVTT NOTE This file was generated by Descript 00:00:00.050 --> 00:00:00.559 Matt: Hey, everybody. 00:00:00.559 --> 00:00:02.870 Welcome to the money lab podcast. 00:00:02.870 --> 00:00:03.320 My name is Macha. 00:00:03.440 --> 00:00:03.859 I have an ISI. 00:00:03.859 --> 00:00:09.260 And today we're going to talk about why I do not outsource my content anymore, and I 00:00:09.260 --> 00:00:11.120 don't do a lot of outsourcing in general. 00:00:11.480 --> 00:00:12.980 And I'm going to talk about it. 00:00:12.980 --> 00:00:13.610 So let's get into it. 00:00:29.450 --> 00:00:31.490 Oh, what day is it? 00:00:31.790 --> 00:00:32.030 And. 00:00:32.750 --> 00:00:33.080 Am I. 00:00:35.690 --> 00:00:36.890 It's January. 00:00:37.250 --> 00:00:38.209 It's cold. 00:00:38.780 --> 00:00:39.860 I do love the cold. 00:00:40.160 --> 00:00:41.000 I'm tired. 00:00:41.390 --> 00:00:43.429 I'll be honest, but you know what? 00:00:43.789 --> 00:00:45.440 I got to show up and do the thing anyway. 00:00:45.830 --> 00:00:46.640 Because that's what we do. 00:00:46.640 --> 00:00:47.780 We create content. 00:00:48.470 --> 00:00:50.810 And that's, uh, that's what I want to talk about today. 00:00:51.200 --> 00:00:52.129 I want to talk about. 00:00:52.789 --> 00:00:53.360 Content. 00:00:54.050 --> 00:00:57.679 And I, you know, I I've been on this train a long time, you know, a couple 00:00:58.099 --> 00:01:01.339 years ago, maybe a year ago where I was like, why are we calling it content? 00:01:01.940 --> 00:01:03.830 It's like I make films. 00:01:03.830 --> 00:01:04.849 I make podcasts. 00:01:04.879 --> 00:01:05.990 I make graphics. 00:01:06.020 --> 00:01:06.259 I do. 00:01:06.259 --> 00:01:07.190 I write articles. 00:01:08.030 --> 00:01:11.030 But, you know, what's easier called content three honest. 00:01:11.570 --> 00:01:12.229 And that's fine. 00:01:12.259 --> 00:01:13.100 I've embraced it. 00:01:13.310 --> 00:01:14.060 Here we are. 00:01:14.839 --> 00:01:20.690 Um, So before we get into it, uh, I highly highly recommend. 00:01:21.140 --> 00:01:22.670 When it comes to creating content. 00:01:23.179 --> 00:01:24.619 That you download. 00:01:25.130 --> 00:01:26.390 My free guide. 00:01:26.810 --> 00:01:29.089 On creating the perfect blog post. 00:01:29.119 --> 00:01:32.750 So if you're somebody out there that creates blog posts, articles on your 00:01:32.750 --> 00:01:35.330 website, just any type of content. 00:01:35.780 --> 00:01:39.560 To drive people to your website, to sell products, to get people, 00:01:39.560 --> 00:01:40.610 to click affiliate links. 00:01:41.270 --> 00:01:42.140 Whatever it is. 00:01:42.920 --> 00:01:44.240 You should go and download this thing. 00:01:44.240 --> 00:01:45.170 It's completely free. 00:01:45.170 --> 00:01:49.520 If you go to money, lab.co/cheat sheet, it's the perfect blog post cheat sheet. 00:01:50.450 --> 00:01:54.320 And, um, That's what this episode, that's that's two sponsoring. 00:01:54.320 --> 00:01:56.390 This episode, money lab is sponsoring money lab. 00:01:57.200 --> 00:01:57.920 Very meta. 00:01:58.429 --> 00:01:59.300 Shameless plug. 00:01:59.990 --> 00:02:00.890 Go download it. 00:02:01.309 --> 00:02:03.860 And, uh, I got a bunch of emails when you, when you, when you 00:02:03.860 --> 00:02:05.540 do download it and you get it. 00:02:05.540 --> 00:02:07.130 If the enter your email address, you have to get it. 00:02:07.610 --> 00:02:12.710 And then I have, like, I spent months writing these like super awesome. 00:02:13.190 --> 00:02:19.160 Long form emails that are helping you to grow, build, grow, and scale. 00:02:19.580 --> 00:02:20.690 Your online business. 00:02:20.750 --> 00:02:21.920 So go check it out. 00:02:22.910 --> 00:02:23.330 Okay. 00:02:23.660 --> 00:02:28.790 So speaking of content, Uh, I just, I want to talk about this. 00:02:28.850 --> 00:02:34.160 Um, Th what has happened, sort of the, the evolution of going from 00:02:34.160 --> 00:02:39.530 being like, you know, a solo content creator, solo, solo, preneur. 00:02:39.980 --> 00:02:40.670 If you will. 00:02:41.510 --> 00:02:46.700 And then getting into hiring people and outsourcing my content creation. 00:02:47.270 --> 00:02:50.750 And then kind of going through just the ebbs and flows of 00:02:50.750 --> 00:02:54.920 that, and then coming back and realizing, you know, what I think. 00:02:56.240 --> 00:02:57.890 I think I'm not, I'm not going to do this anymore. 00:02:57.890 --> 00:02:58.640 I'm not going to outsource. 00:02:58.700 --> 00:02:59.720 I'm not going to grow. 00:03:00.050 --> 00:03:01.790 My business internally. 00:03:02.060 --> 00:03:03.320 I'm going to grow it externally. 00:03:03.320 --> 00:03:07.520 And I want to explain the decisions behind that, the story, how I got there. 00:03:07.910 --> 00:03:10.220 But also tell you right from the beginning. 00:03:10.640 --> 00:03:11.150 Y. 00:03:11.450 --> 00:03:11.960 Okay. 00:03:13.130 --> 00:03:16.040 Here's what I, you know, sort of like Terentino's saying this by 00:03:16.040 --> 00:03:17.690 saying, here's what I learned. 00:03:17.780 --> 00:03:19.070 And then here's how I got there. 00:03:19.430 --> 00:03:19.790 Okay. 00:03:21.470 --> 00:03:25.010 I am a stronger creator than a manager. 00:03:25.520 --> 00:03:26.750 And that is what I learned. 00:03:27.170 --> 00:03:32.870 That I am the best person for the job of content creator within my business. 00:03:33.470 --> 00:03:35.210 That's how I started my business. 00:03:35.540 --> 00:03:39.590 And that's where I'm going to finish with my business is I'm the guy. 00:03:40.220 --> 00:03:41.330 Who does the content. 00:03:42.770 --> 00:03:43.340 And. 00:03:44.630 --> 00:03:46.520 I enjoy that process. 00:03:47.210 --> 00:03:49.730 More than any other hat that I wear in my business. 00:03:50.210 --> 00:03:52.220 And I, it took me so long. 00:03:53.030 --> 00:03:57.140 To realize that because in the beginning, I actually disliked. 00:03:57.950 --> 00:04:02.120 Creating content because the content that I was right doing was articles. 00:04:02.359 --> 00:04:06.140 And I told myself this story, Years and years and years 00:04:06.380 --> 00:04:08.030 that I am a terrible writer. 00:04:08.540 --> 00:04:11.990 And I, and then I hate it writing. 00:04:12.530 --> 00:04:13.310 That's the story. 00:04:13.310 --> 00:04:18.260 I told myself probably up until like six months ago, maybe even three 00:04:18.260 --> 00:04:19.579 months ago, if I'm being honest. 00:04:21.140 --> 00:04:25.340 I've um, I'm going to stop telling myself that it's it's bullshit. 00:04:26.299 --> 00:04:26.780 Okay. 00:04:27.169 --> 00:04:28.549 When I first got started. 00:04:28.609 --> 00:04:30.260 Yes, I was a terrible writer. 00:04:30.320 --> 00:04:30.740 Yes. 00:04:30.740 --> 00:04:31.580 I hated writing. 00:04:32.390 --> 00:04:32.960 That's true. 00:04:34.099 --> 00:04:37.010 I was made fun of for how bad my writing was. 00:04:37.219 --> 00:04:40.280 I dropped out of college because of an English teacher who 00:04:40.280 --> 00:04:41.870 told me my writing was shit. 00:04:43.280 --> 00:04:46.940 I had friends who were English majors, who would make fun of me. 00:04:47.210 --> 00:04:49.130 One friend in particular, his name is Connor. 00:04:49.159 --> 00:04:50.419 He knows who he is and he knows. 00:04:50.930 --> 00:04:51.469 What he's done. 00:04:52.190 --> 00:04:52.669 But. 00:04:53.390 --> 00:04:54.409 Those things. 00:04:54.979 --> 00:04:57.289 Didn't stop me from writing. 00:04:57.650 --> 00:05:01.460 They just made me want to do it more and prove those people wrong. 00:05:02.810 --> 00:05:05.810 But it took many years I had, and I think one of the things 00:05:05.810 --> 00:05:08.810 about my writing that has been. 00:05:09.380 --> 00:05:10.460 Uh, positive. 00:05:11.150 --> 00:05:13.280 Is that I never was good at it. 00:05:13.340 --> 00:05:15.650 I never liked English class. 00:05:15.650 --> 00:05:18.830 I failed every English class in high school, except for creative writing. 00:05:19.729 --> 00:05:20.359 And. 00:05:21.409 --> 00:05:22.190 Honestly. 00:05:23.479 --> 00:05:27.710 That's the best thing that could happen to me because I never was formally trained. 00:05:28.789 --> 00:05:29.419 In writing. 00:05:30.229 --> 00:05:32.060 So the only way I knew how to write. 00:05:32.359 --> 00:05:35.990 Was just by stream of consciousness, whatever came into my brain. 00:05:35.990 --> 00:05:40.130 And the, the outcome of that was just what I wrote was my voice. 00:05:40.609 --> 00:05:42.020 'cause I didn't know any better. 00:05:42.169 --> 00:05:42.890 I didn't know. 00:05:43.400 --> 00:05:44.599 Uh, grammar really. 00:05:45.200 --> 00:05:45.859 And. 00:05:46.849 --> 00:05:50.359 S, you know, fast forward, I started to learn grammar and I 00:05:50.359 --> 00:05:51.890 started to get better at writing. 00:05:52.190 --> 00:05:54.169 Because I didn't want to be made fun of anymore. 00:05:54.440 --> 00:05:56.390 And there's a few things that happened to be honest. 00:05:57.380 --> 00:05:57.979 Aye. 00:05:59.090 --> 00:06:01.520 I had, um, I wrote a book. 00:06:02.479 --> 00:06:02.960 Book. 00:06:03.260 --> 00:06:04.700 It's just hard to be hard to call it a book. 00:06:04.729 --> 00:06:05.270 Let's be honest. 00:06:05.270 --> 00:06:06.440 It was 55 pages. 00:06:06.680 --> 00:06:08.870 It's called the hot tub handbook is the first product I ever made. 00:06:09.080 --> 00:06:09.500 Okay. 00:06:10.039 --> 00:06:11.000 This is a true story. 00:06:12.469 --> 00:06:14.150 And it was like a big wake up call for me. 00:06:14.599 --> 00:06:18.620 So I write this book, I'm selling it for like, I think at the time 00:06:18.620 --> 00:06:21.229 $29 or $24 or something like that. 00:06:22.039 --> 00:06:24.320 And I wasn't really making that much money from it. 00:06:24.349 --> 00:06:25.969 I wasn't really pushing it that hard. 00:06:26.419 --> 00:06:30.500 I wasn't particularly proud of it, but I had designed it. 00:06:30.500 --> 00:06:32.780 So it was 55 pages of fully designed. 00:06:32.780 --> 00:06:34.969 Every page looked completely different. 00:06:35.150 --> 00:06:36.020 It wasn't just text. 00:06:36.020 --> 00:06:39.140 It was like filled with images and different color backgrounds and. 00:06:39.950 --> 00:06:42.289 Uh, so it was a decent handbook. 00:06:42.799 --> 00:06:45.469 Um, But I had gotten a sponsor. 00:06:46.190 --> 00:06:47.990 To on the, on the, on the blog. 00:06:48.260 --> 00:06:48.590 Right. 00:06:49.070 --> 00:06:50.690 The sponsor they wanted to sponsor me. 00:06:51.080 --> 00:06:55.310 And we were kind of going back and forth and they were going to pay me, 00:06:55.310 --> 00:07:00.200 I think, like $10,000 to, you know, I think do some guest posts or, you 00:07:00.229 --> 00:07:01.789 know, like sponsored posts on the site. 00:07:02.210 --> 00:07:05.120 Uh, some graphics, maybe, maybe a video or two or something. 00:07:05.719 --> 00:07:06.409 And. 00:07:07.460 --> 00:07:09.710 So that was like in the works, it was happening. 00:07:10.190 --> 00:07:14.060 And they took it upon themselves to buy my handbook. 00:07:14.479 --> 00:07:14.900 Right. 00:07:16.490 --> 00:07:21.500 They called me back and said, listen, We don't want to sponsor you. 00:07:22.520 --> 00:07:23.150 Because. 00:07:23.780 --> 00:07:25.190 We downloaded your handbook. 00:07:25.909 --> 00:07:27.590 And it was so God awful. 00:07:27.890 --> 00:07:29.390 The grammar was so bad. 00:07:29.990 --> 00:07:33.469 That we assume that you don't take this seriously and that 00:07:33.469 --> 00:07:35.090 your attention to detail is poor. 00:07:35.990 --> 00:07:37.430 And we don't want you to treat. 00:07:37.760 --> 00:07:41.719 Our content that you're going to create for us as a sponsorship, the same way. 00:07:43.490 --> 00:07:47.719 So because of my shit grammar, I lost a sponsor. 00:07:48.229 --> 00:07:52.280 Not only that the amount of emails I would get from people, and this is wasn't, 00:07:52.280 --> 00:07:53.960 it wasn't like I was half asking shit. 00:07:54.020 --> 00:07:54.200 Right. 00:07:54.200 --> 00:07:57.950 It wasn't like, I was just like throwing up content or I had outsourced it to 00:07:57.950 --> 00:08:02.359 like a non native speaking person who had written content and I didn't edit it. 00:08:02.390 --> 00:08:03.890 No, this was just how I wrote. 00:08:03.890 --> 00:08:04.940 I was just bad at it. 00:08:05.419 --> 00:08:09.530 And I would get emails like, oh my God, the grammar, it's like impossible to read. 00:08:09.829 --> 00:08:14.240 So again, this is one of the reasons why I have this like deep stigma within 00:08:14.240 --> 00:08:16.039 myself that says I'm a bad writer. 00:08:16.189 --> 00:08:17.510 And I'm telling myself this story. 00:08:17.900 --> 00:08:22.490 And so, you know, that was many, many, many years ago, actually it was 2015. 00:08:22.490 --> 00:08:24.620 Cause I was with staff in her. 00:08:25.280 --> 00:08:30.740 Apartment, I think when I got the call, so yeah, wasn't too long ago. 00:08:31.460 --> 00:08:33.140 2015 ain't that long ago. 00:08:33.650 --> 00:08:35.750 But it is this pretty long ago and the internet world, I 00:08:35.750 --> 00:08:36.860 guess it's kind of a long time. 00:08:37.280 --> 00:08:38.990 Anyway, I worked really hard. 00:08:39.230 --> 00:08:40.309 I becoming a better writer. 00:08:41.329 --> 00:08:41.960 And. 00:08:42.620 --> 00:08:47.329 I, I, um, I just thought, you know, in that, even though I was working to 00:08:47.329 --> 00:08:51.319 become a better writer, I just like hated doing it because I think I just got. 00:08:51.920 --> 00:08:52.520 Bullied. 00:08:52.939 --> 00:08:53.780 In a way. 00:08:54.290 --> 00:08:58.370 Uh, you know, so I was like, I need to fucking hire somebody 00:08:58.370 --> 00:09:00.020 to do the content I can. 00:09:00.110 --> 00:09:04.280 I can't write any more because I'm clearly not the best person to write content. 00:09:04.430 --> 00:09:04.730 Right. 00:09:04.760 --> 00:09:05.780 Cause I'm, I'm terrible. 00:09:06.260 --> 00:09:06.920 So. 00:09:08.060 --> 00:09:09.140 At the time though. 00:09:09.590 --> 00:09:14.270 I was like, I don't think there's anybody in the world. 00:09:14.780 --> 00:09:18.319 Who knows how to write on a computer and also knows a lot about 00:09:18.319 --> 00:09:19.670 pools and hot tub care, right? 00:09:19.670 --> 00:09:19.790 Like. 00:09:19.939 --> 00:09:23.329 Like, there's not What's the Venn diagram of those people. 00:09:24.350 --> 00:09:28.340 And when I was with staff, she was, you know, she had done some freelance writing 00:09:28.370 --> 00:09:34.010 and had kind of informed me that it's not, you don't need to know about the subject. 00:09:34.490 --> 00:09:37.790 Good freelance writers do their research. 00:09:38.270 --> 00:09:40.520 And they, you know, and they make an article. 00:09:41.000 --> 00:09:42.560 Doesn't matter what the topic is. 00:09:42.920 --> 00:09:47.720 Obviously, if you have a deeper understanding of the topic, 00:09:48.020 --> 00:09:52.490 I think the writing task for that person becomes easier. 00:09:53.270 --> 00:09:58.010 And the research becomes more fluid and if it has a better flow. 00:09:58.550 --> 00:09:59.960 But a good freelance writer. 00:10:00.800 --> 00:10:02.689 Does the research and crafts. 00:10:03.140 --> 00:10:03.620 Uh, narrative. 00:10:03.980 --> 00:10:04.340 Right. 00:10:05.540 --> 00:10:09.199 And so, so her telling me that I was like, okay, 00:10:09.800 --> 00:10:12.860 So if that's true, let me, I want to hire a writer. 00:10:13.250 --> 00:10:14.480 And I had enough money. 00:10:14.900 --> 00:10:17.510 I w you know, I wasn't making like a ton of money. 00:10:17.510 --> 00:10:19.430 I think I was, I was still. 00:10:19.910 --> 00:10:23.120 You know, not even making a hundred thousand dollars in revenue for 00:10:23.120 --> 00:10:25.460 the business when I was like, all right, well, I got to pull the 00:10:25.460 --> 00:10:28.069 trigger on this on hiring somebody because this is the lifeblood. 00:10:28.520 --> 00:10:32.000 Of my business and clearly I'm the worst person for the job. 00:10:32.540 --> 00:10:32.900 Right. 00:10:33.140 --> 00:10:34.310 I can build a website. 00:10:34.310 --> 00:10:35.360 I can do graphics. 00:10:35.360 --> 00:10:38.600 I can make videos, but the articles, not for me. 00:10:39.260 --> 00:10:39.740 Okay. 00:10:40.069 --> 00:10:40.790 So. 00:10:41.810 --> 00:10:47.569 I had known people in the personal finance space and I've known people who had, you 00:10:47.569 --> 00:10:49.640 know, connections with freelance writers. 00:10:49.850 --> 00:10:52.460 And I'd asked my friend, Carrie, if she would introduce me to 00:10:52.460 --> 00:10:53.960 somebody who could help me. 00:10:54.380 --> 00:10:56.990 And she put me in touch with a writer. 00:10:57.500 --> 00:11:02.780 And I basically just said, I emailed him and I said, here's the 00:11:02.780 --> 00:11:04.790 title of what I want to create. 00:11:06.020 --> 00:11:06.949 Show me what you got. 00:11:07.579 --> 00:11:08.689 And I think I paid. 00:11:09.260 --> 00:11:10.250 Like a hundred bucks. 00:11:10.280 --> 00:11:14.660 And I was like, look, I, this I'll pay you more, but I'm, I'm just feeling out the 00:11:14.660 --> 00:11:16.610 waters to see if this is even possible. 00:11:17.240 --> 00:11:21.920 And once, you know, I had a few articles that I w I would read 00:11:21.920 --> 00:11:23.480 and say, like, this is good. 00:11:23.600 --> 00:11:24.680 This is accurate. 00:11:25.130 --> 00:11:29.720 I'm comfortable with paying this person, you know, not full time, but to write an 00:11:29.720 --> 00:11:31.189 article every week for me or whatever. 00:11:31.880 --> 00:11:33.020 And that's exactly what happened. 00:11:33.620 --> 00:11:35.900 The first article I sent, I don't remember the title. 00:11:36.319 --> 00:11:38.930 Uh, I remember that's exactly when I started using a Sonic cause that 00:11:38.930 --> 00:11:40.100 was the way we communicate it. 00:11:40.640 --> 00:11:44.630 And he, at the first article, I was like, this is amazing. 00:11:44.689 --> 00:11:46.370 Like, I couldn't have done this. 00:11:46.640 --> 00:11:49.699 I honestly, I thought it was like better than anything I'd ever written in my life. 00:11:50.300 --> 00:11:51.319 You know, in the pool space. 00:11:51.980 --> 00:11:54.590 And I was like, oh my God, you're hired. 00:11:54.620 --> 00:11:55.640 Absolutely. 00:11:55.699 --> 00:11:57.470 You know, name, your price. 00:11:58.040 --> 00:12:02.780 At the time, I was just like, I'm so glad to get this off my to-do list. 00:12:03.500 --> 00:12:05.329 And so I worked with him for many years. 00:12:05.390 --> 00:12:07.040 It was like two years or something. 00:12:07.460 --> 00:12:09.110 And, you know, I, over time. 00:12:10.280 --> 00:12:13.579 You know, I continue to get better at writing and, and I 00:12:13.579 --> 00:12:16.130 just, I was really hands-off. 00:12:16.160 --> 00:12:18.199 I didn't really want to read. 00:12:18.860 --> 00:12:20.180 Articles about pool care. 00:12:20.210 --> 00:12:22.220 And I didn't want to be like the main editor. 00:12:22.220 --> 00:12:24.199 So I basically just said, Oh, look. 00:12:24.590 --> 00:12:25.010 Here. 00:12:25.069 --> 00:12:27.020 I'm just going to give you a list of article titles. 00:12:27.290 --> 00:12:31.699 Just make them happen, put them on WordPress, hit, publish, and that's it. 00:12:32.569 --> 00:12:38.900 So I really was like hands-off and I think in hindsight that hands off fitness. 00:12:39.800 --> 00:12:41.960 Uh, led to. 00:12:42.620 --> 00:12:44.810 Poor and poor quality articles. 00:12:45.319 --> 00:12:45.890 Over time. 00:12:47.150 --> 00:12:48.829 Because I just wasn't there to play. 00:12:49.220 --> 00:12:53.420 Quality control to play project manager to play managing editor. 00:12:53.449 --> 00:12:55.189 I wasn't, I didn't care. 00:12:55.699 --> 00:12:59.060 And it's like, well, dude, that's your whole fucking business, man. 00:12:59.060 --> 00:13:02.180 It's like, if you were putting out shit content, You're not going to 00:13:02.180 --> 00:13:05.060 be getting traffic to your website and you're not gonna be able to sell 00:13:05.090 --> 00:13:06.710 the things that you have for sale. 00:13:06.890 --> 00:13:08.540 You're not gonna able to get people to click affiliate links. 00:13:08.660 --> 00:13:12.380 So like you really need to be on top of the top of funnel. 00:13:12.590 --> 00:13:12.980 Right? 00:13:13.970 --> 00:13:14.960 But it took me. 00:13:15.290 --> 00:13:16.819 I just was like, I don't want to do it. 00:13:17.990 --> 00:13:18.439 And. 00:13:19.460 --> 00:13:20.990 I learned a lesson in that. 00:13:21.050 --> 00:13:24.829 And so the next person that I went, I sought to hire was 00:13:24.829 --> 00:13:27.350 somebody who I wanted to work. 00:13:27.380 --> 00:13:29.329 I had enough money at this point where I could pay like 00:13:29.360 --> 00:13:31.040 almost a full-time employee. 00:13:31.490 --> 00:13:33.740 And I wanted somebody who would just kind of. 00:13:34.579 --> 00:13:36.290 You know, just do everything. 00:13:36.560 --> 00:13:42.020 Be the editor be the writer, just be the content manager and, you know, editor 00:13:42.020 --> 00:13:43.430 in chief is what I was looking for. 00:13:44.120 --> 00:13:47.000 And so I found somebody that was really good and, and worked 00:13:47.000 --> 00:13:48.319 with her for three years. 00:13:48.860 --> 00:13:50.540 And that was great. 00:13:50.540 --> 00:13:51.500 It was a great relationship. 00:13:51.560 --> 00:13:53.840 It was great content that was put out. 00:13:54.319 --> 00:13:57.170 I was still doing, I think I wasn't even doing videos at the time. 00:13:57.710 --> 00:14:00.710 But like, I think I was off doing like money lab and other things. 00:14:01.160 --> 00:14:05.060 And like that grew, we started hiring writers under her and it got really big. 00:14:05.540 --> 00:14:08.150 And unfortunately, I. 00:14:08.780 --> 00:14:11.540 Kind of spent too much money, went into debt. 00:14:12.260 --> 00:14:13.520 Um, and. 00:14:14.750 --> 00:14:19.550 Like the traffic and the products and all of the money-making 00:14:19.550 --> 00:14:20.420 aspects of the business. 00:14:20.420 --> 00:14:23.329 That really, I was in charge of weren't growing as fast 00:14:23.329 --> 00:14:25.100 as I was putting out money. 00:14:25.730 --> 00:14:29.030 And so I went through this entire period this whole year. 00:14:29.689 --> 00:14:35.150 Where I was trying to scale my business by outsourcing everything 00:14:35.150 --> 00:14:39.079 by hiring as many people as I could to replace myself out of my business. 00:14:39.260 --> 00:14:43.040 I wrote an article about this on money lab, about it was like how I demoted 00:14:43.040 --> 00:14:44.960 myself so that my business could grow. 00:14:45.590 --> 00:14:48.380 And by removing myself. 00:14:49.130 --> 00:14:53.510 It like, and not paying attention to like more of the, like, I, 00:14:53.750 --> 00:14:55.699 you know, I would argue early. 00:14:55.699 --> 00:14:57.050 I wasn't even a good businessman. 00:14:57.590 --> 00:14:58.340 Business person. 00:14:58.760 --> 00:15:00.319 I got better at that over time. 00:15:00.590 --> 00:15:00.949 Right. 00:15:01.610 --> 00:15:02.240 And. 00:15:03.470 --> 00:15:05.060 Now I feel like, oh, all right. 00:15:05.060 --> 00:15:05.270 Yeah. 00:15:05.300 --> 00:15:07.490 Um, Um, I know what I know what I'm doing. 00:15:08.270 --> 00:15:10.760 But I was still learning and you're in, you're always learning. 00:15:11.090 --> 00:15:13.520 And so I, as I was getting better at that, I was spending too 00:15:13.520 --> 00:15:15.920 much money and long story short. 00:15:15.980 --> 00:15:18.890 I was like, shit, we had to fire everybody. 00:15:19.310 --> 00:15:21.110 Kind of scale back the business. 00:15:21.319 --> 00:15:22.340 Not everybody. 00:15:22.670 --> 00:15:23.930 I kept my editor. 00:15:24.050 --> 00:15:25.640 I kept my assistant. 00:15:26.030 --> 00:15:30.230 Uh, am I scaled everything back and then just kinda stayed there for a 00:15:30.230 --> 00:15:32.720 little bit until I was able to catch up. 00:15:32.750 --> 00:15:35.930 That's when I sold roasty my website to kind of pay off that debt. 00:15:37.460 --> 00:15:38.810 Learned a big lesson there too. 00:15:39.230 --> 00:15:39.590 Okay. 00:15:40.040 --> 00:15:41.990 So all of these stories. 00:15:42.470 --> 00:15:44.689 Sort of like got me to where I am now. 00:15:45.770 --> 00:15:50.990 So my editor who's been on the show, Michelle, um, she 00:15:51.020 --> 00:15:53.420 left to pursue her own career. 00:15:54.230 --> 00:15:54.829 And. 00:15:56.630 --> 00:15:57.890 I had a decision to make. 00:15:58.130 --> 00:16:02.270 I was like, you know, do I hire a replacement or. 00:16:03.290 --> 00:16:06.140 Do I stay lean? 00:16:06.680 --> 00:16:08.300 And that's when I sort of wrote. 00:16:08.990 --> 00:16:11.449 The lean business model, which is what I practice today. 00:16:11.480 --> 00:16:13.220 I think I wrote that two years ago. 00:16:14.210 --> 00:16:19.310 And that's kind of where the story ends and that's kind of where we are now. 00:16:20.300 --> 00:16:22.460 Um, So. 00:16:24.050 --> 00:16:27.110 I don't really outsource content anymore. 00:16:27.770 --> 00:16:30.500 And there's a big fat caveat to that. 00:16:30.590 --> 00:16:31.069 Okay. 00:16:32.630 --> 00:16:35.270 I've pretty much outsourced and I don't even know. 00:16:35.300 --> 00:16:39.200 I don't even want to call it outsourcing, but basically what happened was. 00:16:39.889 --> 00:16:41.240 Michelle decided. 00:16:41.839 --> 00:16:43.609 That she wanted to pursue other things. 00:16:43.940 --> 00:16:46.490 I had a decision to make, whether I was going to stay. 00:16:46.879 --> 00:16:49.099 Go back to being almost like a solopreneur. 00:16:49.550 --> 00:16:51.500 And that's when staff. 00:16:51.920 --> 00:16:59.750 My partner in life who lives with me and we lived together and, uh, we decided to. 00:17:00.500 --> 00:17:01.700 Do the business together. 00:17:02.389 --> 00:17:06.260 And so we are both employees equal employees of the business. 00:17:07.069 --> 00:17:10.010 And she basically started. 00:17:10.730 --> 00:17:14.210 By doing the swim university YouTube channel, where she would 00:17:14.210 --> 00:17:16.280 create one video every single week. 00:17:16.550 --> 00:17:17.060 Okay. 00:17:17.480 --> 00:17:21.800 And I was still in charge or I was back to being in charge of the blog again. 00:17:22.369 --> 00:17:26.270 And we also had brew cabin and we also have money lab and I was 00:17:26.270 --> 00:17:28.250 also doing lasso at the time. 00:17:28.670 --> 00:17:32.120 Um, I was doing listen to money matters podcast too. 00:17:32.389 --> 00:17:34.879 So there was, I had a lot, I personally had a lot of things on our plate, 00:17:34.910 --> 00:17:38.840 but Steph had this like one job of publishing a video every week. 00:17:38.870 --> 00:17:41.120 Now doing everything by the way, like soup to nuts. 00:17:41.360 --> 00:17:42.410 Besides the voiceover. 00:17:42.410 --> 00:17:45.290 Cause that's what I would do, but everything else, that's what she would do. 00:17:45.830 --> 00:17:52.220 Slowly, but surely, uh, she started to take on more of the content 00:17:52.220 --> 00:17:54.770 responsibility within swim university. 00:17:55.070 --> 00:17:56.270 And so now. 00:17:56.990 --> 00:17:59.389 It's sort of like we have this little hybrid. 00:17:59.690 --> 00:18:01.280 Like tag team. 00:18:01.820 --> 00:18:05.030 You know, thing on, on some university where she's 00:18:05.030 --> 00:18:07.760 basically controlling the blog. 00:18:08.090 --> 00:18:08.690 And. 00:18:09.379 --> 00:18:10.520 The YouTube channel. 00:18:10.820 --> 00:18:15.110 And what she does is assign me specific tasks that I am actually good at. 00:18:15.110 --> 00:18:18.680 So again, when I say this, I am a stronger creator than a manager. 00:18:18.980 --> 00:18:20.420 I don't like managing people. 00:18:20.420 --> 00:18:22.280 I despise that actually. 00:18:22.760 --> 00:18:23.540 Uh, I'd. 00:18:23.690 --> 00:18:25.790 I am what I do. 00:18:25.910 --> 00:18:30.170 What you're listening to right now is me sitting down and creating something. 00:18:30.620 --> 00:18:34.460 When you look at my brew cabin videos, I do everything. 00:18:34.460 --> 00:18:36.740 The only thing I outsourced there is singers for some of 00:18:36.740 --> 00:18:38.330 the songs because I can't sing. 00:18:38.810 --> 00:18:41.600 But for the most part, I enjoy every part of that. 00:18:41.960 --> 00:18:45.530 And now I've slowly started to started to enjoy writing, especially at 00:18:45.530 --> 00:18:49.790 money lab, especially at brew cabin, especially like sending out emails. 00:18:49.790 --> 00:18:52.220 I, I, I'm starting to enjoy the process. 00:18:52.490 --> 00:18:55.400 Because I'm seeing the fruits of my labor and I'm. 00:18:56.060 --> 00:18:56.960 And it's just working. 00:18:57.410 --> 00:18:59.389 And so I that's where I belong. 00:18:59.750 --> 00:19:01.100 So with SUNY university. 00:19:01.910 --> 00:19:07.040 I'm helping with individual pieces of the video creation process. 00:19:07.400 --> 00:19:09.740 Also the graphics on the website. 00:19:09.740 --> 00:19:11.120 Cause that's where I'm really strong. 00:19:11.480 --> 00:19:15.080 You know, and I'm also kind of like acting as. 00:19:15.980 --> 00:19:18.139 Sort of like a pass through. 00:19:18.170 --> 00:19:22.250 So whenever, uh, Steph is updating an article or writing a new article for the 00:19:22.250 --> 00:19:25.940 site, you know, there's a frictionless publishing schedule, which means she's 00:19:25.940 --> 00:19:30.050 just able to pub hit, publish and whatever, but it runs, but then I get 00:19:30.050 --> 00:19:35.060 to go and check it, make sure, you know, Um, the information's accurate, do some 00:19:35.060 --> 00:19:40.160 further research, maybe some like slight formatting, like more design things. 00:19:40.670 --> 00:19:44.060 But without like running it through her or having it sent back to her, it's just sort 00:19:44.060 --> 00:19:48.379 of like we're we have both of our hands are in the content and we both are on 00:19:48.379 --> 00:19:50.420 the same page, kind of behind the scenes. 00:19:50.660 --> 00:19:52.970 On what it is that our content. 00:19:53.450 --> 00:19:54.889 Like what makes our content great. 00:19:55.100 --> 00:19:58.520 So we spent many days talking with each other. 00:19:59.389 --> 00:20:00.290 And deciding, okay. 00:20:00.290 --> 00:20:01.280 What makes. 00:20:01.879 --> 00:20:04.400 What makes a swim university article? 00:20:04.610 --> 00:20:06.590 What makes a swim university post? 00:20:06.860 --> 00:20:07.760 Who are we? 00:20:07.879 --> 00:20:08.900 Who are we not? 00:20:09.860 --> 00:20:14.090 And then once we were on the same page with that, it's very obvious. 00:20:14.389 --> 00:20:16.460 You know how the content should be created. 00:20:17.330 --> 00:20:21.920 So we're kind of like, again, this sort of tag team in, in the content and 00:20:21.920 --> 00:20:24.080 some university now, when it comes to. 00:20:24.920 --> 00:20:27.560 Uh, money lab and brew cabin. 00:20:27.560 --> 00:20:30.710 That's 100% all me, baby. 00:20:31.250 --> 00:20:37.310 I, uh, I am, I've gone back to obviously producing a podcast every week. 00:20:37.340 --> 00:20:39.920 I am doing this myself soup to nuts. 00:20:40.580 --> 00:20:41.660 Steph helped me. 00:20:42.080 --> 00:20:45.950 Sort of plan out the editorial calendar for both the YouTube channel and 00:20:45.950 --> 00:20:47.389 the podcast for the first quarter. 00:20:47.389 --> 00:20:49.700 And she will help with that going forward. 00:20:51.139 --> 00:20:52.879 But I'm doing all the work. 00:20:53.090 --> 00:20:55.760 I'm recording this in the script or descript. 00:20:56.000 --> 00:20:58.970 I am going to export it, put it up into transistor. 00:20:58.970 --> 00:21:01.879 I'm going to, everything's been transcribed because of descript. 00:21:02.389 --> 00:21:03.080 I am. 00:21:03.920 --> 00:21:05.780 You know, I'm doing show notes. 00:21:05.810 --> 00:21:06.410 I'm right. 00:21:06.410 --> 00:21:08.960 I'm writing out and scripting half scripting. 00:21:09.320 --> 00:21:10.790 Each podcast episode. 00:21:11.450 --> 00:21:14.990 And same with the video side, I'm doing all of that myself 00:21:15.020 --> 00:21:17.840 soup to nuts, thumbnail titling. 00:21:18.410 --> 00:21:20.330 You know, scripting filming all that. 00:21:20.870 --> 00:21:21.800 Same with brew cabin. 00:21:22.520 --> 00:21:29.180 So that's, you know, me having that free up of not having to like put all 00:21:29.180 --> 00:21:31.220 of my energy into some university. 00:21:32.060 --> 00:21:36.980 Has allowed me to put my creative energy into money lab and brew cabin. 00:21:37.400 --> 00:21:41.600 And on top of that being sort of like the business. 00:21:42.080 --> 00:21:43.940 Person right behind the scenes. 00:21:43.970 --> 00:21:46.340 You know, we have new products to sell. 00:21:46.550 --> 00:21:49.580 We have to put up this email automation to sell this thing. 00:21:49.580 --> 00:21:50.120 We're going to run. 00:21:50.389 --> 00:21:51.500 Facebook ads here. 00:21:51.500 --> 00:21:52.430 We're running Google ads. 00:21:52.430 --> 00:21:53.720 They're running YouTube ads. 00:21:54.110 --> 00:21:57.290 You know, sort of that, you know, overall CEO mode. 00:21:57.860 --> 00:21:59.510 Um, plus the creator mode. 00:21:59.990 --> 00:22:01.160 So that's, that's where we are. 00:22:01.730 --> 00:22:02.150 Okay. 00:22:02.900 --> 00:22:05.180 Um, So. 00:22:06.260 --> 00:22:06.560 Yeah. 00:22:07.100 --> 00:22:09.410 My goal going forward. 00:22:10.070 --> 00:22:10.610 Okay. 00:22:11.240 --> 00:22:13.850 Uh, in 2022 and beyond. 00:22:14.600 --> 00:22:18.800 So my goal, my goal is no longer to hire people to help me create the content. 00:22:19.190 --> 00:22:25.490 It's to hire people to free up my time so that I can create more better content. 00:22:26.180 --> 00:22:28.610 Because that's my special sauce. 00:22:28.850 --> 00:22:30.320 That's the thing I figured out. 00:22:30.680 --> 00:22:31.610 Many years later. 00:22:32.450 --> 00:22:37.879 When you look at, um, and you know, could I bring on people to do this and that? 00:22:37.940 --> 00:22:38.510 Sure. 00:22:39.950 --> 00:22:45.740 The thing that I have an issue with is it kind of stifles my personal creativity. 00:22:46.190 --> 00:22:50.810 Where if I get some wild hair up my ass on some idea that I want to do in a video. 00:22:51.320 --> 00:22:55.220 I have the skills and ability to make that become a reality. 00:22:55.670 --> 00:22:57.080 Could somebody do it better than me? 00:22:57.110 --> 00:22:58.010 Absolutely. 00:22:58.370 --> 00:23:00.740 But then I'd have to wait and pay that person. 00:23:01.160 --> 00:23:06.980 And I, it would just stifle the whole, you know, process when what I can create. 00:23:07.520 --> 00:23:09.800 Would be equally or. 00:23:10.520 --> 00:23:12.530 Or you're now little less than good. 00:23:12.980 --> 00:23:13.310 Right. 00:23:13.310 --> 00:23:13.730 So. 00:23:15.050 --> 00:23:17.000 For me, it's more important to put out that content. 00:23:17.000 --> 00:23:18.770 Now I've looked at creators. 00:23:19.280 --> 00:23:22.639 Uh, both in like the YouTube space and the blogging space. 00:23:23.210 --> 00:23:24.650 And the ones who are. 00:23:24.980 --> 00:23:29.660 I mean, like, you look at James clear, you know, as an example, the guy 00:23:29.690 --> 00:23:31.340 still writes the frigging content. 00:23:31.520 --> 00:23:32.060 You know what I mean? 00:23:32.060 --> 00:23:34.340 He's he's, he's probably got other people doing stuff for him. 00:23:34.340 --> 00:23:38.090 He's probably got editors or what have you, but like he's still the one creating. 00:23:38.389 --> 00:23:39.770 I looked at mark has Brownlee. 00:23:39.770 --> 00:23:41.389 Like that guy is. 00:23:42.139 --> 00:23:47.060 Creating the ideas, filming it himself, scripting it himself. 00:23:47.420 --> 00:23:50.840 Editing editing everything himself and publishing it himself. 00:23:51.590 --> 00:23:55.010 He's got a whole bunch of other shit going on, which he's got a team for, 00:23:55.250 --> 00:23:59.990 but for the most part, he's doing like 90% of that content creation. 00:24:00.530 --> 00:24:02.629 And I think creators like this. 00:24:02.629 --> 00:24:03.320 No. 00:24:03.590 --> 00:24:07.670 And I think it's taken me a long time to realize is, and again, 00:24:07.790 --> 00:24:09.230 it's the type of person that I am. 00:24:09.260 --> 00:24:11.990 So I'm not sitting here saying that everybody out there. 00:24:12.350 --> 00:24:14.180 Is a stronger creator than they are a manager. 00:24:14.300 --> 00:24:17.240 You actually might be a better manager than being a creator. 00:24:18.139 --> 00:24:23.360 But to be honest, like the businesses that I've started have all started 00:24:23.360 --> 00:24:25.100 with personal interest of mine. 00:24:25.129 --> 00:24:25.430 Okay. 00:24:25.430 --> 00:24:26.810 We have some university. 00:24:27.500 --> 00:24:28.820 Which I would grow up in the pool industry. 00:24:28.820 --> 00:24:31.520 So, you know, that's, that's my jam. 00:24:31.879 --> 00:24:32.270 Okay. 00:24:32.690 --> 00:24:35.900 We have entrepreneurship, which is money lab and home brewing. 00:24:35.960 --> 00:24:36.800 Cause I'm a home brewer. 00:24:37.610 --> 00:24:39.350 I'm I'm into this shit. 00:24:39.950 --> 00:24:40.220 Right. 00:24:40.220 --> 00:24:46.010 So like, and I'm into like the whole filmmaking process writing just all, 00:24:46.070 --> 00:24:47.990 all around creative, creative stuff. 00:24:48.800 --> 00:24:50.360 Of course on the best person for the job. 00:24:51.110 --> 00:24:55.520 And that's kind of the whole reason I even have a business is because 00:24:55.610 --> 00:24:57.230 I'm the one who wrote those articles. 00:24:57.230 --> 00:25:02.330 I'm the one who started making videos and, and put together these like templates and. 00:25:02.900 --> 00:25:06.440 And created these products and that there, that there that are selling. 00:25:06.440 --> 00:25:09.139 So it's like, That's everything. 00:25:09.170 --> 00:25:11.389 That's the whole lifeblood of my company. 00:25:11.870 --> 00:25:14.720 And I was trying to hand it over to other people. 00:25:16.760 --> 00:25:19.129 And I'm not saying that that's not the case. 00:25:19.160 --> 00:25:21.500 You can absolutely be all for that. 00:25:21.530 --> 00:25:24.800 And I'm, and I'm, there's people that it fits with for me, it does not. 00:25:25.190 --> 00:25:27.860 And that's just what I'm saying here is this is a personal story. 00:25:28.250 --> 00:25:30.200 Of who I am as a person. 00:25:30.290 --> 00:25:33.440 I like creating, I hate fucking managing people. 00:25:33.440 --> 00:25:34.400 Sorry for the F word. 00:25:34.400 --> 00:25:36.320 That was a hard F I I'm sorry. 00:25:36.740 --> 00:25:37.700 But it's true. 00:25:38.150 --> 00:25:38.510 Okay. 00:25:41.360 --> 00:25:41.690 Now. 00:25:42.530 --> 00:25:43.340 All that said. 00:25:45.440 --> 00:25:46.760 I'm not against outsourcing. 00:25:47.330 --> 00:25:47.780 Okay. 00:25:48.530 --> 00:25:50.389 Uh, what's my 2022 plan. 00:25:51.800 --> 00:25:53.389 So I want to outsource. 00:25:53.780 --> 00:25:54.620 And I already do this. 00:25:54.620 --> 00:25:55.639 So I'll tell you what those are. 00:25:55.639 --> 00:25:58.879 I, I w I want to outsource repetitive tasks that do not 00:25:58.879 --> 00:26:01.700 require any type of creation. 00:26:02.210 --> 00:26:04.820 For example, answering emails. 00:26:04.910 --> 00:26:07.220 So the university gets a lot of emails. 00:26:07.550 --> 00:26:08.090 Okay. 00:26:08.750 --> 00:26:09.379 And. 00:26:10.100 --> 00:26:11.210 Especially during the summer. 00:26:11.960 --> 00:26:14.840 I just can't keep up with it personally. 00:26:14.870 --> 00:26:18.080 It's not, it's not actually creation. 00:26:18.290 --> 00:26:19.430 It's sort of nurturing. 00:26:19.879 --> 00:26:22.160 And I have somebody that does that. 00:26:22.190 --> 00:26:23.389 I have an assistant that does that. 00:26:23.420 --> 00:26:23.840 Okay. 00:26:24.260 --> 00:26:28.160 There's some SEO maintenance tasks, like making sure links are working. 00:26:28.730 --> 00:26:29.150 Okay. 00:26:29.150 --> 00:26:30.889 Just like broken link checker stuff. 00:26:31.340 --> 00:26:35.240 Um, You know, make sure plug-ins are updated those sorts of things. 00:26:36.350 --> 00:26:36.950 Aye. 00:26:38.360 --> 00:26:40.190 There, those are things that I do now. 00:26:40.610 --> 00:26:41.720 That I outsourced now. 00:26:42.170 --> 00:26:44.629 And what do I plan on outsourcing in the future? 00:26:44.780 --> 00:26:47.480 So, One of the things that I've been like. 00:26:48.200 --> 00:26:52.879 Really trying to get a hold on, but I'm feeling very doom 00:26:52.879 --> 00:26:54.440 and gloom about it right now. 00:26:54.860 --> 00:26:56.389 Uh, is affiliate marketing. 00:26:57.590 --> 00:27:02.030 One of the things I have a hard time keeping up with as a business owner. 00:27:02.480 --> 00:27:04.730 Is making sure that products are in stock. 00:27:04.760 --> 00:27:05.270 So. 00:27:05.960 --> 00:27:10.220 Uh, you know, Especially in 2021. 00:27:10.879 --> 00:27:14.540 Swimming university had an issue while the whole industry had an issue where there 00:27:14.540 --> 00:27:18.800 was a chlorine shortage that happened in this year or this past less last year. 00:27:19.430 --> 00:27:19.970 And. 00:27:21.230 --> 00:27:27.710 I, I don't have the time nor does it really require my time to go in and 00:27:28.250 --> 00:27:32.780 replace products that are out of stock or that have broken links within lasso, 00:27:32.780 --> 00:27:34.790 within WordPress with all my, all my site. 00:27:35.780 --> 00:27:41.420 Um, So this year, I would like to get a process in place for my assistant 00:27:41.720 --> 00:27:46.790 to basically make sure that every affiliate link on my websites. 00:27:47.210 --> 00:27:51.560 Poor on all websites are always in stock and are always working. 00:27:51.920 --> 00:27:52.370 Okay. 00:27:52.550 --> 00:27:56.300 It's a lot easier to do over at money lab because a lot of the things I recommend at 00:27:56.300 --> 00:28:00.530 money lab are not physical products that have stock, but are software products. 00:28:00.889 --> 00:28:04.010 But at some university and brew cabin, there are absolutely 00:28:04.250 --> 00:28:06.020 things that can be out of stock. 00:28:06.260 --> 00:28:09.680 And when something's out of stock, I want to be able to be, I want to quickly 00:28:09.680 --> 00:28:13.610 replace it with something that's, you know, an alternative or whatever. 00:28:14.870 --> 00:28:19.040 Um, or, you know, have somebody sign up, you know, if they, if it's not in stock, 00:28:19.070 --> 00:28:21.470 maybe they sign up for an email list and I can tell them when it's back in 00:28:21.470 --> 00:28:24.740 stock, I don't know how to do that, but maybe that's something I can think about. 00:28:26.330 --> 00:28:30.290 And so that's, that's something that I like to hire for, and I 00:28:30.290 --> 00:28:31.430 have somebody that would do it. 00:28:31.430 --> 00:28:33.410 I just need to put that process in place. 00:28:33.470 --> 00:28:37.940 The only thing is if I'm being honest, I just said this earlier, I'm kind 00:28:37.940 --> 00:28:40.460 of feeling a little doom and gloom about affiliate marketing right now. 00:28:40.639 --> 00:28:46.670 One of the main reasons is because I had an affiliate relationship with an 00:28:46.700 --> 00:28:48.530 e-commerce store in the pool space. 00:28:49.220 --> 00:28:51.230 And I was getting 10% commissions. 00:28:51.800 --> 00:28:53.300 I wasn't making a ton of money. 00:28:53.780 --> 00:28:58.400 Um, because you know, they don't have everything in stock all the time. 00:28:58.940 --> 00:29:01.790 And I was always favoring Amazon over there stuff. 00:29:02.270 --> 00:29:05.690 But, uh, they just closed their affiliate program. 00:29:05.840 --> 00:29:06.620 Like as of. 00:29:07.250 --> 00:29:10.520 Like two days ago and they got, gave me an email with no fucking time. 00:29:10.790 --> 00:29:11.960 To update my links. 00:29:12.350 --> 00:29:14.030 They were like, oh, it's closed now. 00:29:14.540 --> 00:29:15.200 Oh, great. 00:29:16.580 --> 00:29:17.210 So. 00:29:18.080 --> 00:29:22.129 I'm like, all right, well, now I got to find a replacement or I just got 00:29:22.129 --> 00:29:25.340 to just delete their links because now I'm just sending them traffic 00:29:25.340 --> 00:29:26.930 and I'm not getting paid for it. 00:29:26.930 --> 00:29:28.430 So, no, sorry. 00:29:29.180 --> 00:29:29.870 Um, 00:29:31.909 --> 00:29:35.659 But the reason that, I mean, that like that email was just kinda like, 00:29:36.110 --> 00:29:37.610 oh, this is the reckoning, right? 00:29:37.639 --> 00:29:40.010 This is like, This is where this is. 00:29:40.159 --> 00:29:42.409 I know it's just like one small e-commerce company. 00:29:42.409 --> 00:29:44.000 Maybe they're not doing well as a company. 00:29:44.000 --> 00:29:44.780 And I don't know that. 00:29:44.780 --> 00:29:47.540 And I'm pretty sure it's probably true in a way. 00:29:48.020 --> 00:29:49.459 Um, although why would you. 00:29:50.510 --> 00:29:53.209 At the pool industry blew up in the last two years. 00:29:53.209 --> 00:29:54.560 They hadn't been crushing. 00:29:55.040 --> 00:29:55.790 So who knows? 00:29:55.790 --> 00:29:58.280 Maybe they're just like, We don't have to pay these idiots. 00:29:58.939 --> 00:30:02.540 I just worry that Amazon's going to do that just any fucking day now. 00:30:03.409 --> 00:30:04.040 Any day. 00:30:04.580 --> 00:30:08.629 It's just going to be like, and I'm looking at April, uh, 2022 00:30:08.629 --> 00:30:10.850 for them to just pull the plug on the whole affiliate program. 00:30:12.199 --> 00:30:12.860 That's what I'm looking. 00:30:12.860 --> 00:30:14.689 I mean, I'm just assuming that, so. 00:30:16.010 --> 00:30:19.460 Uh, I mean, thankfully I've been sort of transitioning away from affiliate 00:30:19.460 --> 00:30:22.850 marketing and, but, you know, and that's the thing it's like, do I 00:30:22.850 --> 00:30:24.470 want to, I could double down on it. 00:30:25.010 --> 00:30:26.660 You know, I could double down on it. 00:30:27.560 --> 00:30:30.380 And I think it's sort of like, well, it's already a part of 00:30:30.380 --> 00:30:31.490 my business already there. 00:30:31.880 --> 00:30:36.530 Uh, why not just make it a little bit better, um, and, and work on that. 00:30:36.560 --> 00:30:40.520 So that's something I'm thinking about in 2022, and that would happen early 20, 22. 00:30:41.270 --> 00:30:43.070 The other one is scheduling interviews. 00:30:43.070 --> 00:30:46.970 So if I have to do interviews for this show, I'm doing interviews 00:30:46.970 --> 00:30:48.530 for like, uh, help a reporter out. 00:30:48.530 --> 00:30:50.240 So if we want to get like backlinks. 00:30:50.689 --> 00:30:53.840 Uh, and people need a pool expert, which they always do. 00:30:54.050 --> 00:30:57.560 They can call me, I get a link on a big site. 00:30:57.919 --> 00:30:58.280 Great. 00:30:58.310 --> 00:30:59.030 And it all did. 00:30:59.060 --> 00:31:02.510 All they had to do was call me or send me a list of questions, whatever, 00:31:02.510 --> 00:31:05.330 but I need somebody to sort of manage that same with like homebrewing. 00:31:06.049 --> 00:31:07.879 If somebody has like home brewing questions, they want to speak to 00:31:07.879 --> 00:31:09.439 a, homebrewer talk about beer. 00:31:09.709 --> 00:31:12.259 I could be that person and they can link to brew cabin, same 00:31:12.259 --> 00:31:13.429 with money lab, all that stuff. 00:31:13.609 --> 00:31:16.339 So something I'm thinking about in 2022, just to. 00:31:16.489 --> 00:31:18.469 You know, Keep the marketing train. 00:31:18.469 --> 00:31:18.919 Rolling. 00:31:19.340 --> 00:31:24.050 Um, I would also be very interested in hiring somebody to help me with 00:31:24.080 --> 00:31:28.010 advertising paid advertising with Google ads, Facebook, YouTube, although 00:31:28.340 --> 00:31:29.840 I've been learning how to do it. 00:31:30.109 --> 00:31:32.419 Putting those things in place they're working. 00:31:32.479 --> 00:31:36.439 So I, you know, I'm sure somebody could do. 00:31:37.070 --> 00:31:41.060 Like just keep it up a little bit and, and, and just stay on top of it. 00:31:41.060 --> 00:31:45.590 So I would be open to that as well, but that gives me free time 00:31:45.590 --> 00:31:47.030 to like, not worry about ads. 00:31:47.030 --> 00:31:50.540 And then again, create the content that goes in that ads, which is what 00:31:50.540 --> 00:31:54.860 I much rather be working on rather than like setting up the ad itself. 00:31:54.980 --> 00:31:55.340 Right. 00:31:55.580 --> 00:31:59.210 So things like that, also planning on doing more videos 00:31:59.390 --> 00:32:00.680 for brew cabin this year. 00:32:00.980 --> 00:32:05.750 Uh, and I've had to hire singers on Fiverr because I can't sing because I put a song 00:32:05.750 --> 00:32:07.460 in every custom song and every video. 00:32:08.090 --> 00:32:10.640 And you need a singer to do that sometimes. 00:32:11.600 --> 00:32:15.170 That's been fun, but other than that, yeah, it's just, uh, me and 00:32:15.170 --> 00:32:16.820 staff kind of running the show. 00:32:17.540 --> 00:32:18.230 It's been great. 00:32:18.350 --> 00:32:21.440 And then we have, um, my assistant answering emails. 00:32:21.470 --> 00:32:22.820 Uh, keeping things up. 00:32:23.240 --> 00:32:24.620 Maybe doing affiliate marketing. 00:32:25.070 --> 00:32:25.640 Soon enough. 00:32:25.940 --> 00:32:26.450 And that's it. 00:32:26.840 --> 00:32:28.790 So, um, look. 00:32:29.990 --> 00:32:32.420 That's that's why I'm not out that, you know, outsourcing. 00:32:32.420 --> 00:32:34.610 You're probably like you're outsourcing dude. 00:32:35.000 --> 00:32:35.780 What are you talking about? 00:32:35.780 --> 00:32:36.770 That was all you. 00:32:36.950 --> 00:32:40.520 Absolutely outsourcing, but what I wanted to really point out and maybe that's 00:32:40.520 --> 00:32:41.870 a little click baity of a headline. 00:32:42.380 --> 00:32:42.740 Okay. 00:32:43.040 --> 00:32:47.720 But what I wanted to point out was that like I am in the content creation space. 00:32:47.750 --> 00:32:48.920 That's what I'm, I'm doing. 00:32:48.920 --> 00:32:54.200 I'm not trying to hire out writers and editors and filmmakers and all this stuff. 00:32:54.230 --> 00:32:56.480 I'm, I'm do I'm in the trenches. 00:32:56.840 --> 00:32:59.360 You know how they say, it's like, oh, you should really get out of 00:32:59.360 --> 00:33:02.180 your business because you don't want to work in your business. 00:33:02.180 --> 00:33:03.740 You want to work on your business, bro. 00:33:04.130 --> 00:33:04.970 Oh, bruh. 00:33:07.490 --> 00:33:08.870 I think that's fucking sucks. 00:33:10.400 --> 00:33:11.180 I'm being honest. 00:33:11.600 --> 00:33:12.230 That sucks. 00:33:13.460 --> 00:33:13.880 Working. 00:33:14.660 --> 00:33:15.860 On your business. 00:33:16.340 --> 00:33:16.820 No. 00:33:17.180 --> 00:33:17.390 Dude. 00:33:17.390 --> 00:33:18.800 If I owned a brewery. 00:33:19.940 --> 00:33:20.390 Do you think. 00:33:20.840 --> 00:33:21.080 Alright. 00:33:21.110 --> 00:33:22.070 If I owned a brewery. 00:33:23.090 --> 00:33:24.860 Which I would love to one day. 00:33:26.030 --> 00:33:28.190 I mean like a real one where you make money and stuff. 00:33:28.220 --> 00:33:29.480 Not the one that I have in my house. 00:33:29.900 --> 00:33:30.440 But like, 00:33:32.240 --> 00:33:35.540 I would not want to hire somebody to make the beer. 00:33:35.570 --> 00:33:36.530 That's the best part. 00:33:36.530 --> 00:33:37.430 That's the fun part. 00:33:37.850 --> 00:33:38.450 You know what I mean? 00:33:40.130 --> 00:33:43.880 Oh, so then I can go in like, just manage the people that make 00:33:43.880 --> 00:33:45.620 the beer and manage the front. 00:33:45.920 --> 00:33:46.940 You know, the, the pub. 00:33:47.510 --> 00:33:52.580 Oh, I want to make the beer and I want to also kind of manage the front and, 00:33:52.640 --> 00:33:56.960 and, you know, get done my brewing for the day and go out into the pub and 00:33:56.990 --> 00:33:58.880 frigging to have a pine or whatever. 00:33:59.750 --> 00:34:00.470 I mean, come on. 00:34:01.730 --> 00:34:02.630 I want to work in it. 00:34:02.630 --> 00:34:03.320 I like it. 00:34:03.410 --> 00:34:04.250 I like being in it. 00:34:04.760 --> 00:34:05.180 Anyway. 00:34:06.470 --> 00:34:06.800 Go to money. 00:34:06.830 --> 00:34:08.240 lab.co/cheat sheet. 00:34:08.540 --> 00:34:09.380 Sign up for that. 00:34:09.800 --> 00:34:11.270 Uh, it's totally free. 00:34:11.540 --> 00:34:15.890 Also, uh, leave a review because I don't know if that even helpful. 00:34:15.890 --> 00:34:16.400 I don't want to work. 00:34:16.430 --> 00:34:20.180 I don't even know where the podcast world is anymore, but if you could 00:34:20.180 --> 00:34:22.520 just leave a review and if it's just like an emoji or something, 00:34:23.060 --> 00:34:24.440 Uh, or if you liked the show, just be it. 00:34:24.440 --> 00:34:25.280 Leave a nice note. 00:34:26.330 --> 00:34:27.350 We got to make this year better. 00:34:27.770 --> 00:34:30.860 So it was just make it, let's just all positive vibes from here on out. 00:34:31.880 --> 00:34:37.100 And email me mad@moneylab.co say, hello, got any questions. 00:34:37.100 --> 00:34:38.150 I'm happy to answer them. 00:34:38.240 --> 00:34:43.040 I answer those emails just so you know, I know people say, all right, 00:34:43.130 --> 00:34:44.210 Oh, I want to test you. 00:34:44.840 --> 00:34:45.950 Yeah, test me, bro. 00:34:46.070 --> 00:34:46.580 Test me. 00:34:47.120 --> 00:34:47.570 Okay. 00:34:47.720 --> 00:34:49.100 I answer my own emails. 00:34:51.830 --> 00:34:53.390 It's always the bros that do that. 00:34:54.800 --> 00:34:55.700 It's always the bros. 00:34:56.300 --> 00:34:57.920 You don't answer your own emails. 00:34:59.060 --> 00:34:59.570 All right. 00:35:01.250 --> 00:35:01.760 Try me. 00:35:02.930 --> 00:35:04.070 Man at money, lab.co. 00:35:05.480 --> 00:35:06.200 And. 00:35:07.280 --> 00:35:07.490 Yeah. 00:35:07.520 --> 00:35:08.540 Plus, you know, I can't. 00:35:09.110 --> 00:35:12.020 What I love about doing YouTube videos is I get to see comments and 00:35:12.020 --> 00:35:15.950 read comments and get feedback on what I just taught her to talk about. 00:35:16.580 --> 00:35:18.050 And in the podcasting world. 00:35:18.890 --> 00:35:20.180 I complained about this every week. 00:35:20.180 --> 00:35:20.600 I know that. 00:35:20.600 --> 00:35:24.620 I'm sorry, but look, I just want, I talked about outsourcing 00:35:24.620 --> 00:35:26.120 for an entire 30 minutes. 00:35:26.990 --> 00:35:28.220 And I want to know what you think. 00:35:28.610 --> 00:35:34.580 Or if I said something stupid or if I am wrong or if I like perspective, give me 00:35:34.580 --> 00:35:36.830 some perspective, but we can't do that. 00:35:36.830 --> 00:35:39.110 Cause there's no common sections on podcasts because people listen to 00:35:39.110 --> 00:35:41.810 podcasts on Spotify, on apple, on. 00:35:42.260 --> 00:35:44.960 Overcast on caster on. 00:35:46.010 --> 00:35:46.940 Dog pile. 00:35:46.970 --> 00:35:47.510 I don't know. 00:35:48.500 --> 00:35:49.130 Alta Vista. 00:35:50.180 --> 00:35:51.680 Number Dogpile anyway. 00:35:52.010 --> 00:35:52.610 That's it. 00:35:53.240 --> 00:35:54.440 Uh, have a great. 00:35:54.830 --> 00:35:58.460 Week, and I will see you in another one. 00:36:12.290 --> 00:36:14.660 Computer: please tell your friends about this show.