Innovation without direction is a liability. Ideas alone don’t move the business forward. Sustainable companies know that to create real value, innovation must serve customers, solve meaningful problems, and drive revenue. So how do you build innovation that delivers lasting impact?
In this episode of Straight to Voicemail,
Amanda Smith hears from
Darrian Mikell, Director of Finance and Strategy at
Humanly, about how companies can turn innovation into tangible business outcomes. Darrian emphasizes that it starts with listening to customers and translating insights into measurable results.
You’ll learn: • Why innovation without a clear purpose can hurt more than it helps
• How to think about innovation differently from simply growing a business
• How innovation connects directly to revenue and cash flow
Jump into the conversation:(
00:00) Why we wanted to hear from Darrian Mikell
(
01:13) Innovating with purpose vs. innovation for its own sake
(
01:53) Using micro-experimentation and synthesizing customer feedback
(
02:51) Balancing cash constraints with incremental growth
Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.
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https://shareyourgenius.com/blog/ Follow Amanda Smith on LinkedIn
https://www.linkedin.com/in/amanda-alexander-smith/Follow Darrian Mikell on LinkedIn
https://www.linkedin.com/in/darrianmikell/Humanly
https://www.linkedin.com/company/humanlyhr/