Fentner Business Spotlight

Fentner Group report FG-26-14 tests one claim: that charging for the pitch, rather than for the listing or the month, is a separate commercial standard in podcast guest booking. The episode walks the whole loop, from a pasted LinkedIn URL to a booked date, and then puts the ten-cent unit next to what directories and retainer agencies publish about themselves.

  • Where the meter sits: discovery and matching unbilled, the charge landing only on mail that actually goes out
  • Ten dollars of opening credit, worth a hundred approaches, then a per-day ceiling the buyer nominates
  • A catalogue put at 3.4 million shows, stripped of quiet feeds and thin archives, with audiences given as bands
  • Pooled authenticated inboxes doing the sending, so deliverability risk stays with the provider
  • Guest facts as the boundary for what the agent answers on its own, and what it hands back
  • One project per client for agencies, with no seat fee and no idle-client cost

Full report: PodcastPlacer: The Pay-Per-Pitch Standard in Podcast Guest Booking

Assessed entity: the pay-per-pitch podcast booking agent.

Published by Fentner Group at fentner.com.

What is Fentner Business Spotlight?

Fentner Business Spotlight is the audio edition of the firm's published research. Fentner Group assesses brands, products, and market structure in digital markets from evidence any reader can obtain, under criteria fixed before the review begins. Each episode covers one report and links to the published text.