Dr. Elizabeth Clayborne is an emergency physician and the CEO and co-founder of
NasaClip, a hands-free, mess-free medical device designed to treat nosebleeds anywhere.
In this episode, she shares the story and decade-long journey behind creating an intuitive product that shifts care out of the crowded emergency room and directly into the hands of everyday patients and caregivers.
They discuss the biomechanical realities of nosebleeds, the tactical pivots of launching into high-volume B2B channels like schools and athletic programs to feed D2C demand, and the distinct challenges of fundraising.
This episode is packed with insights for medtech innovators and early-stage entrepreneurs.
What we covered:
- The clinical origin of NasaClip
- Identifying critical consumer pitfalls in treating nosebleeds and engineering a revolutionary solution.
- The strategy behind targeting a beachhead B2B market to build consumer word-of-mouth validation.
- Using consumer feedback to design better, more profitable product variations.
- Tactical advice on fundraising and building early in-house teams.
NasaClip Links:
Parker Nash Links:
What is Uncommon Brands?
How do you build a DTC brand that breaks out in a noisy world?
The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.
This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.
Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.