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He needs no introduction — Brian Rappaport.
Founder & CEO of Quan Media, Brian has become one of the most respected minds in out-of-home advertising, helping brands like Away, Banza, and Dagne Dover rethink how OOH can be highly targeted, measurable, and accessible — even without massive budgets.
But Brian’s journey didn’t start in media.
A native Long Islander who grew up in Jericho and attended Towson University, Brian originally set his sights on a career in sports. A lover of basketball and diehard Knicks fan, he dreamed of becoming a sports broadcaster before realizing the grind of the industry would likely mean starting in the middle of nowhere. So he pivoted to sports PR — and began cold-emailing everyone he could find.
After graduating, Brian spent a year without a job in his field, working at an Italian restaurant on Long Island while trying to break into the industry. Eventually, he landed at Zenith Media, where he cut his teeth in the newspaper department and spent seven years learning the agency world from the inside.
In 2018, he took the leap and founded Quan Media with a simple but powerful belief: out-of-home advertising shouldn’t be reserved for brands with massive budgets — it should be smart, targeted, and accountable.
In this episode, Brian shares:
* The ups and downs of his early career
* Navigating agency life
* His approach to OOH selling
* And what it takes to build a modern media company from the ground up
A story about grit, timing, and betting on yourself — this is Brian Rappaport on Driving Performance.
Founder & CEO of Quan Media, Brian has become one of the most respected minds in out-of-home advertising, helping brands like Away, Banza, and Dagne Dover rethink how OOH can be highly targeted, measurable, and accessible — even without massive budgets.
But Brian’s journey didn’t start in media.
A native Long Islander who grew up in Jericho and attended Towson University, Brian originally set his sights on a career in sports. A lover of basketball and diehard Knicks fan, he dreamed of becoming a sports broadcaster before realizing the grind of the industry would likely mean starting in the middle of nowhere. So he pivoted to sports PR — and began cold-emailing everyone he could find.
After graduating, Brian spent a year without a job in his field, working at an Italian restaurant on Long Island while trying to break into the industry. Eventually, he landed at Zenith Media, where he cut his teeth in the newspaper department and spent seven years learning the agency world from the inside.
In 2018, he took the leap and founded Quan Media with a simple but powerful belief: out-of-home advertising shouldn’t be reserved for brands with massive budgets — it should be smart, targeted, and accountable.
In this episode, Brian shares:
* The ups and downs of his early career
* Navigating agency life
* His approach to OOH selling
* And what it takes to build a modern media company from the ground up
A story about grit, timing, and betting on yourself — this is Brian Rappaport on Driving Performance.
Creators and Guests
What is Driving Performance?
Welcome to Driving Performance by Adgile Media Group. Fittingly broadcasted live from the back of a literal box truck, we chat with founders and operators across to industry to learn more about their inspiring stories. Join us for an exclusive behind-the-scenes look at what it takes to build a successful business & drive real performance for your brand.