[
2:15] From Classical Music to Tech Startup
- Annu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship.
[
12:25] Understanding the Upright Project's Impact Model
- A deeper dive into how the Upright Project measures the net impact of companies, using tangible examples to illustrate their methodology.
[
23:05] Brand Building in the Sustainability Space
- Annu shares her thoughts on the intricacies of brand building within the sustainability industry and how it differs from other sectors.
[
29:52] The Decision to Operate as a For-Profit Initiative
- Annu explains the rationale behind choosing a for-profit model for the Upright Project, emphasizing the need for practical impact over academic pursuits..
[
35:49] Personal Insights: Books, Cities, and Productivity Tips
- Rapid-fire round with Annu, uncovering personal preferences and sources of inspiration.
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What is The European Startup Show?
To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs.
If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.