Games are a force for fun, but what if they could be a force for good, too? We sit down with
Laura Carter, the founder of
Longleaf Valley developer
TreesPlease Games, and
Jenny Xu, founder of
Run Legends developer
Talofa Games, to discuss launching and fundraising for studios with corporate social responsibility missions. Are green games sustainable, and which business models work when you have a “third” actor sharing the bottom line? STEPN created a craze for running games, but how does the fitness gaming industry move forward with a “lighter web3 touch” or move away from it entirely? What learnings have both founders had in their early soft launches and alphas, and how did they tackle early user acquisition on mobile? We also discuss a variety of social initiatives that AAA and mainstream gaming could do to make the world a better place.
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