Make Marketing Suck Less for Expertise-Driven Solo Businesses

What if I told you that 95% of marketing advice out there wasn't for people like you? 

If you're following this advice or beating yourself up for not following it, you're wasting time, energy, and resources doing more marketing that doesn't lead to results. 

You're unintentionally making your marketing suck more, not less. So how do you know if you're following the right guidance? 

Buckle up, because this episode will shift how you think about marketing. 

In this episode, you'll hear:
  • How much of the commonly available marketing advice doesn't work for solo business owners or those not primarily creators
  • The distinctions between being a creator and a business owner and how these identities affect marketing strategies
  • How creators need a large audience to monetize their content, whereas business owners need a smaller, targeted audience.
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Full show notes and transcript are here.

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)