All Hands on Tech with Digital Nova Scotia

For this episode, we're talking digital marketing and analytics for B2B SaaS.

The team at Outshine are experts in this area, working with high-growth companies to unite digital advertising, analytics and attribution models to increase revenue. We sit down with Meagan Michaluk, a senior associate with Outshine and a paid social expert, who knows how to make social platforms work harder for B2B SaaS companies. We discuss everything from where and why you should spend on social, what the future of B2B SaaS marketing holds and, of course, ways in which you can find your stride on social.

Learn more about Outshine at https://outshine.com/
Visit Digital Nova Scotia: https://digitalnovascotia.com/
Music © Bensound.com

What is All Hands on Tech with Digital Nova Scotia?

All Hands on Tech, hosted by Eilish and Greg, brings together Nova Scotia’s tech community to uncover the secrets of what makes our province the best place for collaboration, innovation, and growth.

Each episode hear from local digital experts as we dive into all of the amazing things happening in Nova Scotia’s fastest-growing sector and learn why so many organizations and individuals are calling Canada’s Ocean Playground home.

All Hands on Tech is proudly produced by Digital Nova Scotia (DNS), the industry association for Nova Scotia’s ICT and digital technologies sector.