How To Write Emails That Make People Want To Buy [Masterclass 6]

Over the years, Ryan Lee has created a handful of ecommerce businesses that have generated seven figures a month in revenue. In that time, he has absolutely mastered email. While most brands focus entirely on the product, Ryan’s main goal is to make business more personal by building a connection that goes way beyond just the product. So he hosted this email teardown masterclass. And gave actionable advice any brand can use to make more money with email.

Show Notes

Ryan's most-recent company is superbar brand, Rewind. He built it to solve his own health problems, so he has a real connection with the product. Which is part of the reason his emails feel so authentic. But everyone has a story to share. Most brands just don't usually tap into them outside of their 'About' page. So he shares:

• The shift you have to make to get better at copywriting.
• The power of getting personal with your messaging
• Why you need to think of yourself as a superhero when you’re writing emails.
• How to double your email revenue.

Show Notes & Links:

• [3:59] What makes a good email?
• [6:05] Email #1 feedback.
• [8:01] Why you need to be careful about the number of CTAs in your emails.
• [11:07] Why you shouldn’t be using generic photos. 
• [15:24] Email #2 feedback.
• [18:57] How to send emails that make sense to both your superfans and newer folks.
• [28:55] Email #3 feedback.
• [29:40] The benefits of using short, choppy copy.
• [34:41] Email #4 feedback.
• [37:23] Email #5 feedback.
• [40:35] Email #6 feedback.
• [43:34] How to pique people’s interest with a subject line.
• [45:16] How to sell a nonessential item in the middle of a pandemic.
• [47:03] How to write an email for your new subscribers.
• [48:49] How often Ryan sends emails to his customers.
• Ryan Lee
• Rewind
• Rewind Facebook Group
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.