In this episode of The SaaS SEO Show, we’ve interviewed Chris Anderson, VP, Head of Content at GreenSlate, and discussed media consumption, new types of content, and more.
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Timestamps:
- (00:00) - Intro
- (01:45) - Who is Chris Anderson?
- (02:38) - Chris’ background.
- (05:15) - How's life in Asia?
- (06:56) - What is GreenSlate?
- (08:36) - Differences between traditional businesses and SaaS.
- (11:18) - Chris learnings as Managing Editor at Gong.
- (14:40) - How do you maintain consistency on multiple content initiatives?
- (16:28) - Chris' role at GreenSlate.
- (18:53) - GreenSlate’s content strategy.
- (20:24) - Building company’s presence on LinkedIn.
- (21:41) - Brand within a brand.
- (26:08) - Thoughts on leveraging SEO at GreenSlate.
- (29:00) - Chris' thoughts on AI and practical use cases.
- (35:00) - Will SGE affect the traffic of sites?
- (36:49) - Media consumption and new types of content.
- (40:01) - Importance of content quality.
- (43:14) - The future of content marketing for SaaS companies.
- (46:12) - Use cases of TikTok for B2B.
- (47:16) - Learn more about Chris and GreenSlate and get in touch.
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What is The SaaS SEO Show?
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.