In this episode of Impressive Hosting, Jesse Friedman interviews Tom Fanelli, CEO of Convesio, about their unique approach to WordPress hosting. Tom explains how Convesio differentiates itself as a platform rather than just a hosting company, focusing on containerized WordPress solutions for mid-market to enterprise clients with complex needs. The conversation explores Convesio's evolution from targeting agencies to serving mission-critical commerce sites, including online learning platforms, membership sites, and WooCommerce stores.
01:44 The Origin Story of Convesio
04:46 Innovations and Pivots
10:16 The Future of Support is Human Attention in Slack, and AI
19:55 Avoiding the Race to the Bottom in Hosting
23:32 How to Level Up with Your Customers
28:38 The Importance of Plugin Compatibility
Creators and Guests
Host
Jesse Friedman
Jesse Friedman is a long-time innovator, author, speaker, and currently, the Head of WP.Cloud and VP of Innovation and Partnership Success on Jetpack at Automattic. He is the author of Web Designers Guide to WordPress and a member of the New Riders, “Voices that Matter” series. A former professor, and long-term WordPress community contributor.
Guest
Tom Fanelli
Founder & CEO of Convesio
What is Impressive Hosting?
Impressive Hosting is a podcast that explores the core tenets of great WordPress hosting, from performance and security to scalability and user experience. Hosted by Jesse Friedman of WP Cloud, each episode features in-depth conversations with industry experts, developers, and hosting professionals who share insights, best practices, and real-world challenges. Whether you’re managing enterprise-level WordPress infrastructure, optimizing hosting for higher education, or scaling for high-traffic events, Impressive Hosting dives into the strategies and technologies that power the modern web.