Machinery Pete Podcast

Machinery Pete stops in Dana, IN to interview Erin Holbert on the family farm she returned to a couple of years ago. From the cab of their John Deere 8420 tractor back in October 2019 Holbert created her own online clothing store, “Heart of the Midwest”, which has grown rapidly. Holbert proceeded in short order to build massive social media and Youtube followings, now with nearly 60,000 Youtube subscribers. Impressive American entrepreneurial spirit at work in the heartland.

Show Notes


Machinery Pete stops in Dana, IN to interview Erin Holbert on the family farm she returned to a couple of years ago. From the cab of their John Deere 8420 tractor back in October 2019 Holbert created her own online clothing store, “Heart of the Midwest”, which has grown rapidly. Holbert proceeded in short order to build massive social media and Youtube followings, now with nearly 60,000 Youtube subscribers. Impressive American entrepreneurial spirit at work in the heartland.
  • [:33] - Preview of conversation with Erin Holbert
  • [3:34] - Interview begins
  • [4:22] - Erin’s background growing up on a farm
  • [7:19] - Balancing her business with farming and favorite shirt designs
  • [13:32] - Social media success
  • [16:50] - Helping baby raccoons
  • [19:39] - Sprayer tire accident story
  • [25:20] - Erin’s love of writing and creating cooking videos
  • [33:15] - Final words from Machinery Pete

Machinery Pete was founded in 1989 and has grown from its humble beginnings to a full-fledged marketplace for farming equipment. Greg Peterson, founder and host, has also released Machinery Pete content across platforms including YouTube with his long-running Machinery Pete TV show.

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What is Machinery Pete Podcast?

Welcome to the Machinery Pete Podcast hosted by Greg Peterson, known to the industry as Machinery Pete. For over 30 years, Greg has been a trusted source of knowledge in the farming equipment industry. Starting with a gut feeling, Greg set off to bring more and better data to the agriculture space. He’s been a voice you can trust, no matter where you’re listening or reading.

In this podcast, Greg will be sharing stories and conversations from around the industry. The kinds of conversations that are longer and more meaningful than just a few soundbites. He’ll be adding context and color to stories from good people that make up the agriculture space. He’ll also be sharing the types of insights, trends, farming news and used farm equipment values from around the country that you’ve come to expect from him.

Founded in 1989 by Greg Peterson, Machinery Pete has come a long way since its beginnings in Greg Peterson’s home office in Rochester, Minnesota where he passionately researched, tracked and reported on auction prices. In 2014 Farm Journal and Machinery Pete partnered to provide a more efficient marketplace for buying and selling used ag equipment.


In July of 2015, MachineryPete.com launched its marketplace with leading-edge marketing solutions for dealers, informed and built with the online equipment shopper in mind and creates meaningful connections between buyers and sellers. The company is headquartered in Chicago, IL.

You can find out more at https://www.machinerypete.com/podcasts