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In this solo episode of the Sales Transformation Podcast with Collin Mitchell, he talks about the relevance of cold-calling in today’s sales operations. Despite popular misconception, cold calling is very much not dead.
Certain things, such as reaching out to the prospective customer using other platforms before doing the actual cold call have changed, but the core principles do the same. Getting into the correct mindset, using good data, and reviewing your calls are still essential for getting a successful cold-calling session.
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HIGHLIGHTS
00:51 Cold-calling is a party role for sales people
01:27 'Warm up' before you do cold-calling
02:10 Always use good data and write a solid script
02:55 Getting into the correct mindset is key
03:42 Review your calls, especially those that didn’t work out
QUOTES
01:27 Collin: "Using the phone alone will not work anymore. You want to use other channels to warm up the calls and have a reason for calling."
01:43 Collin: "Ed and I have been doing live cold calls on LinkedIn and last week. We did a day's worth of prospecting in 60 minutes, thanks to our partner MonsterConnect and we had very good data provided to us by CloudLead. And what happened in that 60 minute dial session is we had over 25 conversations. We got a couple of referrals of who we should be talking to, ad we booked three meetings in 60 minutes."
02:56 Collin: "Your mindset is huge as well. If you go into it with this mindset of 'Cold calling is dead', 'People don't pick up the phone', and 'This sucks' then, yeah, people aren't going to pick up the phone. It's gonna suck and you're not going to book any meetings."
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!