The STRONG Roofer™ w/ Adam Bensman

We've always been taught to get customers saying "yes" and agreeing with us, right? (See what I did there?) But when used excessively, or in the wrong way, it feels PUSHY. In this video, I teach how to easily get to YES by asking the right questions where the best answer is actually NO. When using this strategy, NO actually means YES. So customers let their guard down and trust you. Learn when and why to use YES vs NO questions that will get prospects leading themselves to the final YES when selling roofs.

Show Notes

We've always been taught to get customers saying "yes" and agreeing with us, right? (See what I did there?) But when used excessively, or in the wrong way, it feels PUSHY. In this video, I teach how to easily get to YES by asking the right questions where the best answer is actually NO.  When using this strategy, NO  actually means YES. So customers let their guard down and trust you. Learn when and why to use YES vs NO questions that will get prospects leading themselves to the final YES when selling roofs. 

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What is The STRONG Roofer™ w/ Adam Bensman?

“Because your company is only as STRONG as you are.”

Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.

Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:

1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.

Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.