CEOAFTERDARK

Join George Kapernaros as he sits down with Gabriel Loftus, co-founder of Paperrun and former Meta product management lead. Gabriel shares an engrossing metaphor of hunting game to explain targeting businesses, emphasizing that early-stage B2B companies should focus on "deer" (medium businesses) for a balanced and effective approach. We also discuss the importance of an Ideal Customer Profile (ICP) to target the right market.

Gabriel offers a fascinating comparison of the learning experiences from running a company versus working at Meta, shedding light on the unique challenges of each. He reveals Paperrun's roadmap, focusing on customer feedback and incremental growth, while also sharing best practices for direct mail campaigns. His team's creative services and transparent approach aim to simplify and enhance the effectiveness of direct mail for ecommerce brands.

Timestamps:
00:00 Introduction
04:28 Workplace mentor simplifies growth with crayons.
09:16 Test marketing impact with patient observation period.
11:00 Direct mail lifecycle varies, not immediate results.
14:08 Quick, eye-catching designs pass brief attention test.
17:25 Focus: Customer satisfaction drives sustainable growth strategy.
21:31 Targeting e-commerce brands for effective service delivery.
23:59 Learn from others' experience for success.
26:28 Helping ecommerce brands grow profitably and happily.

Guest Link:
https://www.linkedin.com/in/gabrielloftus/

Tune in to hear more about Gabriel's innovative strategies and the ethos behind Paperrun, along with practical tips you can apply to your own business. Don’t miss this insightful conversation sprinkled with hands-on advice for tackling the B2B landscape effectively! Lastly, reach out to George if you have a fascinating business story to share!

What is CEOAFTERDARK?

Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people.

We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going.

This podcast is perfect for anyone curious about what it takes to run a successful online business. Whether you're dreaming of starting your own company, already running one, or just love a good success story, these chats are for you.

So, grab your headphones and join us on CEOAFTERDARK. It's where the real stories of e-commerce leaders come to light – the stuff they only talk about after hours.