This story was originally published on HackerNoon at:
https://hackernoon.com/companies-and-billionaires-are-buying-and-building-influencers.
Among fake credibility, billionaires and brands are racing to buy the one thing that can't be automated: trust
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Influencer culture runs on trust, but AI is making fake credibility cheap and abundant. Brands and billionaires are responding by buying into creators who already have real audiences. Building trust from scratch is harder than ever. As synthetic content floods the internet, verifiable trust is becoming the scarcest and most valuable asset online.