In this episode of We Built It Because We Had To, host Jonathan W. Buckley is joined by Daniel Rosenrauch of Viirtue, a white-label VoIP and unified communications platform built for MSPs, ISPs, and resellers who want to sell voice services under their own brand without running the infrastructure themselves.
Viirtue was founded by people who had been resellers themselves, and it positions itself as partner-first: fully managed cloud infrastructure, with billing, tax compliance, and usage rating handled for partners, plus AI call intelligence such as call transcription and sentiment analysis.
Jonathan and Daniel talk about building a channel-dependent business through several market shifts — the move from on-premise to cloud, COVID, and now AI — and what it takes to keep a partner-first model together as the ground moves.
Every episode on Apple, Spotify, YouTube, Amazon and more: https://www.WeBuiltItBecauseWeHadTo.com
Connect with Daniel Rosenrauch: https://www.linkedin.com/in/viirtue-dan-rosenrauch
Viirtue: https://www.viirtue.com
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What is We Built It Because We Had To - Tech Founder Backstories?
We Built It Because We Had To is a founder-interview podcast from The Artesian Network, hosted by Jonathan Buckley. Each episode digs into the real founder journey behind B2B SaaS and tech startups — the backstories, the drama, the lessons, go-to-market, product-market fit, fundraising, enterprise sales, scaling, and how agentic AI is reshaping the bet.