You’ve got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents. 😅
But here’s the thing—we all tend to think “It’s fine… until it’s not fine.”
And that’s why I brought today’s guest onto the podcast.
Cory Sterling is the go-to legal expert for studio owners. Yoga, fitness, dance—you name it. He gets our world, he speaks our language, and he’s helped thousands of business owners protect what they’ve worked so hard to build.
In this episode, you’ll hear:
✨ Cory’s epic story of how he designed a life and business on his terms (seriously, you’ll be inspired)
📄 The 5 legal documents every studio owner must have
⭐ And how Cory has over 400+ 5-star Google reviews—with actionable tips you can swipe today
Cory is a preferred referral partner here at Brick and Mortar Visibility, and that’s because I trust him with my own business—and I want you to have that same support. (Psst—check out my full list of trusted experts under the “Work With Me” tab → “Referral Partners.”)
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In 2009, Melissa Rose started her business,
The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an
online dance membership.
Melissa's also a
visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.
What is The Visibility Podcast?
Welcome to The Visibility Podcast: for business owners who are ready to grow on purpose.
Hosted by Melissa Rose, studio owner and creator of the Visibility Blueprint, this show explores the real strategies behind sustainable, profitable growth.
If your marketing feels inconsistent, your sales unpredictable, or your business feels stuck despite doing “all the things,” you’re in the right place.
On this podcast, we'll talk visibility, obviously, but we'll also go deeper. Through expert guests and real conversations, we unpack sales strategy, financial awareness, team leadership, and the backend systems that keep small businesses thriving.
From Google Business Profile optimization to website and social media audits to simplifying your offers, I help you identify what’s actually working in your business, and what’s just keeping you busy. And busy? Busy is a four-letter word.
This isn’t surface-level marketing advice. This is about understanding what’s truly driving revenue in your small business, and what’s just noise.
Whether you run a brick-and-mortar storefront, a local service-based business, or a hybrid model, visibility is the foundation of sustainable growth.
Let’s make your business "The Best in Town!"