You’ve got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents. 😅
But here’s the thing—we all tend to think “It’s fine… until it’s not fine.”
And that’s why I brought today’s guest onto the podcast.
Cory Sterling is the go-to legal expert for studio owners. Yoga, fitness, dance—you name it. He gets our world, he speaks our language, and he’s helped thousands of business owners protect what they’ve worked so hard to build.
In this episode, you’ll hear:
✨ Cory’s epic story of how he designed a life and business on his terms (seriously, you’ll be inspired)
📄 The 5 legal documents every studio owner must have
⭐ And how Cory has over 400+ 5-star Google reviews—with actionable tips you can swipe today
Cory is a preferred referral partner here at Brick and Mortar Visibility, and that’s because I trust him with my own business—and I want you to have that same support. (Psst—check out my full list of trusted experts under the “Work With Me” tab → “Referral Partners.”)
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In 2009, Melissa Rose started her business,
The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an
online dance membership.
Melissa's also a
visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.
What is The Visibility Podcast?
The Visibility Podcast is for studio owners who are ready to build a business that works: without working themselves into the ground.
Hosted by dance studio owner, business strategist, and life coach Melissa Rose, this podcast goes beyond simply getting more students through the door. We talk marketing and visibility, of course. But we also talk pricing, profitability, leadership, team building, decision-making, boundaries, and what it really takes to grow a studio that supports the life you want to live.
Because the problem you "think" you have isn’t always the real problem.
With nearly two decades of studio ownership and strategies rooted in a proven framework, Melissa brings real-world experience, practical business strategy, and honest conversations about the very human side of entrepreneurship.
You built your studio because you love what you do. Now let’s make sure the business you built works for you, too.
More clarity. Better decisions. A stronger studio.