What does healthcare marketing strategy look like when you can't promise a happy ending? Jennifer Knowlton, Director of Digital Marketing at The Care Team and a 20-year healthcare marketing veteran, joins Jakub to pull back the curtain on one of the hardest niches in the industry: post-acute and hospice care marketing.
From navigating HIPAA constraints to building a patient acquisition strategy that actually converts - without the data you're not allowed to use - Jennifer shares a practical, trust-first framework that any medical practice can apply.
We dig into:
🤝 Why practices must earn a patient's trust before ever asking them to book an appointment
🏥 The 3-part digital marketing framework every practice needs: educate, humanize, and remove friction
📋 How to market across fragmented healthcare audiences (and why one message won't cut it)
💬 What hospice messaging looks like when a positive outcome isn't guaranteed - and what actually works
🌟 Why a healthcare brand is a promise, not a logo - and how to live that internally with your team
📉 The HIPAA marketing problem: why the data you want to use is usually the data you can't - and how to grow anyway
📝 Content marketing for healthcare: why blog posts, caregiver burnout guides, and "what to expect" content outperform promotional posts
👤 Guest: Jennifer Knowlton
LinkedIn:
https://www.linkedin.com/in/jennifer-k-79577816/Organization - The Care Team:
https://www.tctcares.com/🎥 See how Talkie.ai works - AI medical receptionist demo:
https://www.youtube.com/watch?v=oOiJ3ITTrLY&list=PLLjcCBHYN2KoBqm-Dx-8lIwWLuU-CHXSg