{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Why Positioning Breaks\r",
      "startTime": 0,
      "endTime": 267.21
    },
    {
      "title": "– Teaching Buyers to Spot Competitor BS\r",
      "startTime": 267.21,
      "endTime": 475.21
    },
    {
      "title": "– Turning Differentiators into Real Value\r",
      "startTime": 475.21,
      "endTime": 693.21
    },
    {
      "title": "– The Trap of Overthinking Categories\r",
      "startTime": 693.21,
      "endTime": 920.21
    },
    {
      "title": "– Choosing Your Go-To-Market Before Your Positioning\r",
      "startTime": 920.21,
      "endTime": 1197.21
    },
    {
      "title": "– Building a Story Only You Can Tell\r",
      "startTime": 1197.21,
      "endTime": 1465.21
    },
    {
      "title": "– When Great Storytelling Backfires\r",
      "startTime": 1465.21,
      "endTime": 1793.88
    },
    {
      "title": "– Positioning Multi-Product Companies\r",
      "startTime": 1793.88,
      "endTime": 2014.88
    },
    {
      "title": "– When and Why to Reposition\r",
      "startTime": 2014.88,
      "endTime": 2242.88
    },
    {
      "title": "– Bringing It All Together in Sales\r",
      "startTime": 2242.88,
      "endTime": 3291.22
    }
  ]
}