The Great Divide: Marketing Ick VS. Marketing Truth

In this candid episode, let's dive into "The Great Divide" between honest, value-based marketing and the ickier tactics that mislead and prey on vulnerable audiences. Vicki opens up about her journey in digital entrepreneurship, the rise of ick marketing, and how she’s built a brand around transparency and integrity.

For digital entrepreneurs, understanding how to communicate authentically is essential, especially when hypey claims like “$100K in a month” overshadow the reality. Vicki explains what makes certain marketing tactics “icky” and why many business owners, knowingly or not, fall into misleading practices. Drawing from her experience, she discusses how true, value-driven marketing focuses on genuine testimonials, education, and the integrity of the product—rather than on exaggerated claims.

From insights on FTC compliance to the ethics of highlighting real value over inflated results, Vicki’s straight talk challenges digital entrepreneurs to lead with integrity. Tune in for strategies to stay true to your values, avoid the hype, and build lasting trust with your audience.

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Head to www.vickipollack.com to learn more about working together

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What is Beyond the BS: Real Talk for Digital Entrepreneurs?

The rise of the digital entrepreneur has completely redefined what business ownership looks like today. Average people are creating extraordinary lives while building the businesses of their dreams online…but it’s not all rainbows and unicorns. Welcome to Beyond the Bullshit…Real talk for digital entrepreneurs. Whether you're an established business owner of some kind looking to deepen your connection with your current venture and clear the fog that’s preventing clarity on next steps, or a newcomer trying to figure out how to break into the digital world, this podcast is for you.

I bet you’ve been googling things like…
“How can I make money online?”
“What’s the best online business model for beginners?”
“How can I create a digital business without spending a fortune?”
“Why can’t I seem to hit the ground running and get an online business off the ground?”
And of course… “what are some profitable online business ideas?”
In a world full of hype and overpromises, Beyond the Bullshit brings you honest answers to those questions and straight up insight on what it really takes to succeed in digital business.

Join me…Vicki Pollack, a 7 figure entrepreneur, as we peel the onion of online business together. Come for the straight-to-the-point conversations and stay for the actionable strategies on everything from making money online to mastering the digital business landscape. No filler, no fluff—just real talk and practical advice you can use.

Hosted by digital course creator, 7 figure entrepreneur and community leader Vicki Pollack, each episode cuts through the noise to give new and seasoned digital entrepreneurs alike the insights they need to succeed in a competitive online world. Whether you're trying to figure out the right tech stack, fine-tune your marketing strategy, or cultivate a resilient mindset, Vicki and her guests are here to help you navigate the journey without the fluff.

So, if you’re ready for real talk and want to finally build a business of your dreams then subscribe to Beyond The Bullshit on Apple or Spotify. Follow me on Instagram at @the_no_bs_newyorker and if you’re interested in working with me or exploring these concepts further, head to www.vickipollack.com today or email me at [e-mail].

Ready to get real about what it takes to make it in the digital space? Tune in, level up, and together let's go beyond the bullshit.