S13 E08: Jean-Marc Pontroué, CEO of Panerai

Panerai CEO Jean-Marc Pontroué sits down with Scott Kerr to discuss how the 165-year-old Florentine luxury watchmaker grew from supplying watches to the Italian Royal Navy to the brand of choice among Hollywood action stars and passionate watch enthusiasts. Jean-Marc also talks about its long-standing ties with maritime and its influence on design, Arnold Schwarzenegger and Sylvester Stallone accelerating the brand's popularity, how being acquired by the Richemont Group launched Panerai in the haute horlogerie territory, Panerai’s extreme watch experiences for VIPs, and engaging with the watchmaker's diehard fanbase (the 'Paneristi'). Plus: Panerai's strategic involvement the America's Cup and the Lunna Rossa Prada Pirelli sailing team.

Featuring: Jean-Marc Pontroué, CEO of Panerai (panerai.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

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The Luxury Item is the leading podcast on the business of luxury. Join brand and luxury expert Scott Kerr for insightful discussions with CEOs and other leaders of the world's most influential luxury brands. The show shines a spotlight on the most powerful trends and financial forces impacting the global luxury market, the evolving demands of consumers and the outlook for the sector. You'll get valuable insights and takeaways that will inspire you to rethink your strategies and unlock new growth opportunities.

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