Panerai CEO Jean-Marc Pontroué sits down with Scott Kerr to discuss how the 165-year-old Florentine luxury watchmaker grew from supplying watches to the Italian Royal Navy to the brand of choice among Hollywood action stars and passionate watch enthusiasts. Jean-Marc also talks about its long-standing ties with maritime and its influence on design, Arnold Schwarzenegger and Sylvester Stallone accelerating the brand's popularity, how being acquired by the Richemont Group launched Panerai in the haute horlogerie territory, Panerai’s extreme watch experiences for VIPs, and engaging with the watchmaker's diehard fanbase (the 'Paneristi'). Plus: Panerai's strategic involvement the America's Cup and the Lunna Rossa Prada Pirelli sailing team.
Featuring: Jean-Marc Pontroué, CEO of Panerai (panerai.com)
Host: Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected: scott@silvertoneconsulting.com
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What is The Luxury Item with Scott Kerr?
The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.
Want to get in touch? Email us, scott@silvertoneconsulting.com