Hi All, In this episode I share an interesting marketing and brand perspective. How is the world of marketing messaging in this time of crisis?And is Corona behaving as a brand....these topics will be part of my teaching, writing, speaking and work with clients... using a Power of THREE frame from the field. Brands responding through ACTION/ INFORMATION/SUPPORT.
Here's an article with curated links that was helpful to me in seeing what brands are grappling with in this time.
How brands you know are communicating with audiences in crisis:
https://medium.com/@osobaprecious/brand-communication-in-the-midst-of-the-pandemic-panic-a7e0a78910a2
Hi All, In this episode I share an interesting marketing and brand perspective. How is the world of marketing messaging in this time of crisis?And is Corona behaving as a brand....these topics will be part of my teaching, writing, speaking and work with clients... using a Power of THREE frame from the field. Brands responding through ACTION/ INFORMATION/SUPPORT.
Here's an article with curated links that was helpful to me in seeing what brands are grappling with in this time.
How brands you know are communicating with audiences in crisis:
https://medium.com/@osobaprecious/brand-communication-in-the-midst-of-the-pandemic-panic-a7e0a78910a2
When I teach marketing, I honor the theory of yesterday, but I amplify practice of today. My podcast touches on how my talented industry guests navigate brand journeys using "blurring and blending" brand and marketing strategies that create innovation.