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AI is everywhere - but how do you actually show up inside it?
As LLMs (ChatGPT, Claude, Gemini etc.) become a primary way buyers discover and evaluate solutions, B2B marketing teams face a new challenge:
It’s no longer just about ranking on Google, but also about being surfaced, cited, and recommended by AI.
Join Steffen Hedebrandt, co-founder and CMO at Dreamdata, and a panel of seasoned B2B leaders as they unpack how content strategies are evolving - from production and distribution to LLM visibility and influence.
Together, they’ll share how they’re adapting to a world where awareness isn’t just built in channels - but inside the models themselves.
What you’ll learn:
✔️ How to create content that LLMs can understand, trust, and surface in responses.
✔️ Tactics for increasing your brand’s visibility and recall inside AI-generated answers.
✔️ How buyer journeys are shifting as LLMs become a key discovery layer and what to do about it.
✔️ New ways to measure success when traffic is replaced by influence and inclusion in AI outputs.
✔️ The frameworks and skills needed to compete for attention inside LLMs, not just outside them.
The Panelists:
Sooraj Shah, Content Marketing Lead at Aikido Security
Daisy Shevlin, Leading SEO/GEO at Cognism
Anna Puig, Senior Growth Marketer at Orb
Follow Sooraj Shah on LinkedIn: https://www.linkedin.com/in/soorajshah/
Follow Daisy Shevlin on LinkedIn: https://www.linkedin.com/in/daisy-shevlin-5a0409b2/
Follow Anna Puig on LinkedIn: https://www.linkedin.com/in/annakpuig/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Creators and Guests
Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
What is Attributed - A podcast by Dreamdata?
Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.