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Morgan Franklin: As of December
2024 in the past month, 47% of

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Americans aged 12 and over have
listened to a podcast. Isn't

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that crazy to think about almost
half of Americans over the age

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of 12 last month listened to a
podcast. That's the highest

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number of active podcast
listeners ever recorded. So

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needless to say, 2025 will be
the year of the podcast. We are

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set to surpass every financial
projection and listener Outlook

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data. So what can you do as a
podcaster to prepare for what's

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coming and not get lost in the
shuffle. Hello and welcome to

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podcast for profit. My name is
Morgan Franklin. I'm a Podcast

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Producer, strategist and
educator. This podcast will help

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you create and grow a podcast
that cuts through the noise of

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social media and speaks directly
to your target audience. If

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you're ready to create a podcast
that will align you with the

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experts in your industry,
position yourself as a trusted

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leader and create another source
of revenue for your business.

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You're in the right place in
this episode, we're going to

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talk about my 10 predictions for
podcasts in 2025 ranging on

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everything from Episode length,
to AI to YouTube, will cover

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everything I think is going to
change in podcasting in the next

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year to help you succeed and
make more money with your

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podcast. First thing and just
let me say, while everyone else

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was out having fun and enjoying
the last of their holiday break

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and wearing out their out of
office, auto responder. I have

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been uploading and optimizing
every podcast episode that I've

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ever published to put on
YouTube, and figuring out how to

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start doing a video component
for this podcast is my first

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projection is YouTube is going
to be the next major platform

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for podcast listening. I mean,
it's already here, but the total

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takeover has been a long time
coming. I mean, after Google

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podcasts finally bit the dust in
April of 2024 and consolidated

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with YouTube podcasts, I knew it
was only a matter of time before

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we were forced onto YouTube and
we had no other choices,

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podcasters, I'll start with why
I think you should take the time

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to make a YouTube channel for
your podcast, if you haven't

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already, this is an investment
in your brand and the growth of

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your podcast. Think about how
often you search for something

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on YouTube. I jokingly call it
YouTube university, but like you

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know when you start watching a
video and you click onto another

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and another and another, if you
aren't where the listeners are,

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you will never get those
listens. You have to be where

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the listeners are, and you have
to be where they are actually

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searching for your podcast. I'd
say that there's just as good of

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a chance that someone is
searching for your podcast on

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YouTube as they are on Spotify,
and if you aren't actively

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posting, or you aren't at all on
YouTube, you are missing out on

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the chance to reach that
listener. Another thing, not

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everyone is going to take the
time to do this, and this is

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going to tie into my next point
about making a video component

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for your podcast, but there are
so many lazy podcasters out

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there, just because they make it
past that seventh episode, or

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whatever that statistic is
about, when most podcasters quit

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their show, that does not mean
that they are putting out high

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quality content. It doesn't mean
that they're taking the time to

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optimize episodes and to make
sure that they're on all

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platforms like YouTube, you have
to be the one that's putting in

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the work that other people
aren't, so you can get the

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results that they don't have one
other thing on YouTube before we

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move on. When I say video, I
don't mean that you have to have

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a live recording of you
recording your podcast. You can

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just do a graphic that you
upload the audio onto. Now, will

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that be as effective as having a
live visual of you talking and

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recording the episode? I don't
think so, but it's better than

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you not having anything. And if
it's all you can do, that is

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okay. I always say this, but
doing what you can do

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consistently is better than
doing what you don't have the

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capacity to do once in a while.
But either way, you should find

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a way to upload your podcast on
YouTube. My next prediction, as

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I said, is the importance of
video components for your

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podcast. This is one of the most
asked questions that I get as a

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Podcast Producer, and I'm gonna
stand by what I've always said

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on this podcast, Master Audio
first and then worry about

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video. If you don't have the
time or money or knowledge to do

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video, Don't pressure yourself
into. Doing it. Take baby steps

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as your podcast improves and
grows and makes money. Don't let

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that hold you back from making a
podcast. However, if you do have

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that said, time and money and or
access to equipment and

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knowledge to edit the video, you
should be doing it. When I went

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to the last virtual creator
event for Spotify, I realized

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just how big of a deal the video
is about to be on Spotify, and

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you know, that's probably gonna
leak onto other platforms like

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Apple podcasts. And do I like
it? No, I do not. No, I don't

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like it. I love podcasts because
you can listen to them and you

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can do something else. You can
be multitasking while you're

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listening to a podcast. I
personally have no interest in

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watching someone talk, but
that's not what the platform

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wants to see. And you know,
really, that's all that matters.

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We have to give them what they
want so that we can perform

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better on their platform. The
truth is, you are gonna have

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more opportunities to make money
with your podcast if you have a

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video component. I mean, Spotify
has already said that they are

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going to prioritize the native
videos, which is meaning videos

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that you take the time to upload
in Spotify creator and podcasts

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that are uploaded to their
platform. So just keep that in

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mind, they are not only going to
be recommending those podcasts

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more, they're going to be paying
out more, and when I say more, I

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mean it all because they are
only paying out for content that

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is natively uploaded to their
platform. Specifically, you have

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more material to chop up into
marketing content. If you have a

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video component to your podcast,
when you have a video, you can

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cut it up into clips and upload
it onto social media and YouTube

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and even Spotify, whereas if you
aren't videoing, you don't have

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that opportunity, you just don't
have that content. Now, while I

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don't think that just chopping
up stuff and putting it on

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social media is a perfect way to
market your podcast, some shows

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do that, and they have a great
success, but I personally think

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that your listeners deserve more
than just chopped up clips of

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your episode, so make sure that
you're keeping that in mind too.

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Is like if you are investing in
video for your podcast, will

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that also leave you with the
budget and the time to be able

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to do the other kind of
marketing that you need to do to

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drive new listeners to your
podcast. My next prediction is

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the rise of micro podcast
episodes. Now this is what I

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like to listen to 30 minutes or
shorter before ads. So listening

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to a three hour long podcast
episode, to me and to many

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others, is exhausting. You know,
some people love it, or they

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love it once in a while when
there's a guest that they really

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like, but I think that we're
gonna see a really big uptick in

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30 minute or less podcast
episodes, especially as we see

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the rise of YouTube podcasts and
other short form platforms,

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especially if Tiktok gets
banned, there will still be a

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place, of course, for those
multi hour long episodes, but

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retention and growth as a
podcast, I think is going to be

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those shorter episodes getting
even more popular in 2025 next

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interactive in person or
immersive experiences. And I

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think that 2025 is the year of
bringing online offline, because

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think about the online pop
culture that went offline in

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2024 when I think about this, I
think specifically about things

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like the brat tour and just brat
in general. People wanted to be

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part of the culture offline and
to go to these events and to

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wear green and to be brat,
whatever that meant for you.

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Listeners want to interact with
your show in a mutual way. You

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know, I'm thinking about a
podcast I was listening to this

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week that had a poll about what
the next episode should be

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about, and I thought that this
was such a cool way to engage

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with the audience in a way that
like I don't normally see. And

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this could be done a lot of
different ways. You could just

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link it back to your episode and
have a poll there where people

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can vote. But I'm predicting
that listeners want more

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interactions with hosts and
podcasts in 2025 I don't

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necessarily mean live recording,
because live recordings really

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aren't interactions. What I'm
more talking about are listeners

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having the opportunity to have
in person community with other

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listeners of the podcast, or to
experience something immersive

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that is provided by the podcast.
Next is niche and edutainment

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content. You can never be too
niche. I feel like I say that in

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every episode, but you can't be
too niche. I remember I did a

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podcast recording. It was
probably about two years ago.

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Now, feels like yesterday, but
it was probably about two years

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ago, someone that was opening a
plant store. She said that she

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listened to a podcast about how
to open a plant store while she

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was trying to figure out how to
open her business. And I

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thought, wow, that is really
specific. And yes, it is, but.

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That was what she was looking
for. That's what I want to see

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from you. I want people to come
up to you and say, oh my gosh,

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your podcast is literally the
exact podcast I was looking for.

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Let me give you an example.
Let's say that you have a

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podcast for women on dating in
the digital age. I mean, that

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seems pretty specific, right?
But if I was working with you,

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I'd say you need to get it so
much more specific than that. I

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want you to tell me that it's a
podcast for women in their 40s

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in the digital age, looking for
Mr. Right instead of Mr. Right.

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Now, divorcees, widows, single
moms are all welcome see how

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much more niche and specific
that is. If you tell me it's

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just about dating and women, I
mean, that's like 10% of the

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American population, right? How
would I know if this podcast is

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for me, you need to get
specific, and this is exactly

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what I created my one hour
coaching session for if you need

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someone to help you. Get
specific like this, all of the

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information for my exploratory
call will be in the episode

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description, so make sure that
you check that out next. I think

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that we're going to have a lot
more opportunities for

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programming sponsorship in 2025
and now, what do I mean by that

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atrocious word? You know how
dynamic ads are inserted into

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your podcast at the beginning,
middle and end, and they aren't

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read by the host. They're just a
it's kind of like on YouTube

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when you click on a video and it
plays whatever ad it is for a

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demographic, but it just kind of
plays an ad. That's what I'm

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talking about when I mean
programmic sponsorship. So

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there's already options for this
on Apple podcast and Spotify for

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people with a large enough
audience, and I think that

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everyone is going to start
getting a slice of this. Slice

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of this pie in 2025 you can
think of it like kind of a

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creator reward program from
Tiktok or Instagram, but instead

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it's for podcasters. So start
working on your number of

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subscribers and your retention
rate. Basically, pay attention

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to any numbers that you can
figure out about your podcast,

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and start trying to improve
those so when those

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opportunities come available,
you can be qualified for them.

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Next, there's going to be a lot
more competition between

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podcasting platforms. So think
Apple podcasts, Spotify,

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YouTube, etc. They're going to
want you to host your podcast

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with them, and they're going to
want listeners to want to listen

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on their platform. And I think
that this is going to make it a

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lot easier to have exclusive
content on different platforms,

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and they're going to be offering
creators different things for

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hosting with them. So it's kind
of like social media, if you

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have enough attention, they're
going to pay you to prioritize

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their platform. So you need to
pay attention to this and make

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sure that you know where the
majority of your listeners are

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and what platform they're using,
and that is going to lead me to

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my next prediction. My next
prediction is data driven

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content for Far, far too long,
US podcasters have been in the

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prison of our own making,
relying on downloads to tell us

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somehow everything that we are
supposed to know about the

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success of our podcast this year
is going to be the data

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revolution for podcasters,
especially now that so many

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platforms are trying to get our
attention and our listeners,

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there is going to be listener
data like you have never seen

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before on all of these hosting
sites. I predict that this is

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going to be the most
consequential year for podcast

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data and listener analytics that
we've ever seen. And thank you

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to Apple podcast and Spotify for
getting that ball rolling next

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and I know that this has been
relevant for a while, but it's

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going to get moved up to the
next level, with platforms all

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trying to get in front of
listeners like we talked about,

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there's going to be so much more
subscriber and exclusive content

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in 2025 and so whether it's
provided through a podcasting

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platform like Apple podcast, for
example, where you have a

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subscriber subscription, or
maybe even a third party, like

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Patreon, I predict many more
podcasters are going to be using

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exclusive content to make money
and to build community with

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their audience, and I don't
think that it's all about making

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money. It's about being able to
provide more content and a

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better experience to listeners.
So whether that's through ad

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free listening or exclusive
episodes or early access to

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episodes, paid subscriptions are
gonna be everywhere. Last but

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not least, my final prediction
for podcasting in 2025 is the

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use of AI and whether it's
helping you to write show notes

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or optimize episode titles or
just transcribe an episode, AI

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is here to stay for podcasters
and even podcast listeners, my

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best advice to you as a
podcaster is try to find small

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ways to incorporate AI into your
podcast workflow. Is like I

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always say, AI will not replace
you, but people who use AI will,

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so make sure that you're taking
advantage of all the things AI.

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Can do. I actually have a free
download with four prompts that

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you can use on chatgpt. They're
the prompts that I use every

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week on my podcast. Oh, and I
have a whole episode that is

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teaching you about them and
telling you how to use them.

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I'll link that in the episode
description. But look at your

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podcast workflow and see what AI
can help you with. Because while

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you're spending hours and hours
and hours doing this work,

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someone else is using AI, and
they are about to outperform

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your podcast in every single
area. If you want to know more

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about how AI can be implemented
into your podcast workflow, my

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contact information for a
complimentary exploratory call

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will be in the episode
description. I have a one hour

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coaching package that will be
absolutely perfect to show you

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how to use AI in your podcast.
That's one hour that will

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literally save you hundreds of
hours in the future. If you have

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any other questions about what
to expect for podcasting in 2025

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please send me an email. It's
Morgan at Morgan Franklin dot

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media that will also be in the
episode description. Happy New

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00:16:05,340 --> 00:16:10,110
Year, and as always, I can't
wait to listen to your podcast.

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00:16:10,650 --> 00:16:13,320
Hey. Thank you so much for
joining me on this episode. If

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00:16:13,320 --> 00:16:16,050
you enjoyed the podcast and
you'd like to hear more episodes

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00:16:16,050 --> 00:16:18,900
like this one, go ahead and
subscribe to the show. New

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00:16:18,900 --> 00:16:21,810
Episodes air every Monday
morning. And if you found this

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00:16:21,810 --> 00:16:24,630
episode valuable and you want to
help other business owners and

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00:16:24,630 --> 00:16:27,600
podcasters, will you leave me a
five star review. It helps the

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00:16:27,600 --> 00:16:31,020
show rank higher in the charts
and brings more entrepreneurs

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the information they need to
start making money on their

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podcast.