This is 'Entrepreneur's Edge' - a Norhart podcast. In these episodes, we aim to help budding entrepreneurs on their journey to success, with tips, advice and fun along the way.
Summary
Ryan Atkinson, co-founder of Spacebar Visuals and Magic Media, shares his journey of starting his own businesses while working full-time. He discusses the challenges of getting the first client and the strategies he used, such as email automation and LinkedIn outreach. Ryan emphasizes the importance of having a clear plan and hitting specific metrics before quitting a full-time job to focus on the business full-time. He also highlights the benefits of having a co-founder and the day-to-day ups and downs of running a business. Ryan concludes by sharing his contact information and offering a special discount for listeners.
Takeaways
Starting a business while working full-time requires effective time management and organizational skills.
Email automation and LinkedIn outreach can be effective strategies for getting clients.
Setting specific metrics and goals can help determine when to quit a full-time job and focus on the business full-time.
Having a co-founder with complementary skills and experience can be beneficial for the success of the business.
Running a business involves both ups and downs, but a passion for the business can make the journey rewarding.
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What is Zero to Unicorn?
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone.
On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industry with a mission to positively impact the way people live.
But this isn’t a story of how to grow a business to a billion-dollar valuation. This tale is centered around a special group of people who are coming together to create something bigger than themselves. Despite several trials, the people of Norhart seek to make a positive impact on the world—and, ultimately, to do what every unicorn is born to do: make the impossible possible.
Join us weekly for this limited series chronicling the Kaeding family’s journey, from starting a family-owned business to becoming a unicorn with a business determined to do good.