The Health Marketing Daily | Vitamin C may fight cancer — | GLP-1 users' grocery spending is dropping | Netherlands Sees Improvement In Food Product

The Health Marketing Daily — August 08, 2026 In this episode: • A new study reframes how high-dose vitamin C fights cancer — shifting the mechanism from antioxidant to pro-oxidant, giving supplement brands a compelling and scientifically fresh narrative. • New Numerator data confirms GLP-1 drug users are materially cutting grocery spend, intensifying the pressure on functional food and supplement brands to position themselves as essential companions — not casualties — of the GLP-1 wave. • The Dutch national health institute RIVM has confirmed that food manufacturers and supermarkets in the Netherlands are meaningfully reformulating products toward healthier compositions — a regulatory and retail signal with direct implications for health-positioned brands across the EU. • Plantible has secured $35 million to quintuple production of its lemna-derived Rubi Protein — a funding milestone that signals serious investor conviction in next-generation plant proteins as a credible alternative to whey and soy for functional food and supplement formulation. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.