Why do many marketing campaigns underperform? Seth Greene says the answer starts with targeting.
Seth Greene is the CEO of Market Domination LLC, an Inc. 5000 direct response marketing agency that has produced over 6,900 podcasts and served 150,000+ entrepreneurs across hundreds of industries.
In this episode, Seth shares why even Fortune 500 companies get targeting wrong by going too broad, and how narrowing your focus to a laser-focused micro niche accelerates every part of the customer experience.
This discussion also covers why polarizing brands like Apple outperform those trying to please everyone, how podcasts compress long sales cycles by matching niche content to specific problems, and why physical touchpoints like direct mail still outperform digital channels with audiences that supposedly live on their phones.
=== Watch the full episode to learn:
- Why the biggest post-click mistake is trying to speak to everyone at once
- How starting in finance taught Seth to market intangible, trust-dependent products
- How niche podcast content compressed a 12–18 month sales cycle to under 30 days
- Why over 70% of Facebook advertisers are doing retargeting wrong
- How direct mail cuts through digital clutter, even with Gen Z audiences
- Why keeping multi-channel campaigns aligned takes manual work behind the automation
Whether you're running marketing for an enterprise brand or a growing business, this episode provides a practical case for narrowing your focus to improve every stage of the post-click experience.
=== Connect with Seth:
- LinkedIn: https://www.linkedin.com/in/sethgreene/
- Website: https://www.ultimatepodcastbook.com/ultimate-podcast-book
- Market Domination: https://marketdominationllc.com/
=== About the Everything Clicks podcast:
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
📣 Subscribe now for more insights on creating digital experiences that convert.
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