Subscribe
Share
Share
Embed
When you are thinking about your go-to-market strategy, when should you go direct and when should you build a partner strategy? My guest today is Malhar Kamdar, the Chief Ecosystem Officer at Celonis who sat down with me to talk about how Celonis thought about their ecosystem strategy - when they decided to double down on it; what makes for a successful ecosystem strategy; how to structure it and how to measure it.
To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs.
If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.