Everything Is Marketing

Conor is the founder of FORT, which creates magnetic pillow forts for kids.

Show Notes

On the show today is Conor Lewis. Conor is the founder of FORT, which creates magnetic pillow forts for kids.

I wanted to bring him on because Conor launched one of the most successful Kickstarter campaigns out there. Not only was the campaign a massive success, but it was also a ground-breaking case study on community-driven product development. Conor has also been sharing everything he's learning about getting FORT off the ground on Twitter.

You'll hear about how he built an audience before Kickstarter, how he leveraged niche online communities during the pandemic, and what key factors made the campaign so successful.

More on Conor:
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🙌 Thank Conor for coming on the show with a quick tweet

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What is Everything Is Marketing?

Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers at all. This podcast will help you get out of your echo chamber and create unique marketing by learning from vastly different types of people, strategies, and industries.