This story was originally published on HackerNoon at:
https://hackernoon.com/digital-mastery-2023-part-2-the-new-benchmarks-for-video-in-business.
I studied hours of 2023 sales & marketing data to give you the most informative 20 minutes of reading you'll do this month. Here, we cover video for business 👀
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The Digital Mastery 2023 Series by Darragh Grove-White delves into the current trends and challenges in digital marketing and sales. Part 1 highlights HubSpot's report on the importance of Facebook, short video formats like TikTok, and messaging apps. Part 2 focuses on Vidyard's Video In Business Benchmark Report, revealing that video is pivotal in business, especially in sales.