Welcome to the Global Marketing Leaders podcast.
In this episode, host Andrew Garrihy sits down with Andrew Wynd, a seasoned international marketing expert with over 20 years’ experience at companies like Samsung, OMD, PepsiCo, and Just Eat Takeaway. Together, they unravel the complexities of maximizing marketing investments, translating creative marketing initiatives into boardroom-ready strategies, and fostering effective collaboration between marketing and finance. Andrew Wynd shares invaluable lessons from leading global media campaigns, advocating for a balanced mix of attribution tools and emphasizing the importance of crafting a “common currency” for effectiveness across diverse markets.
The conversation digs deep into the challenges of centralization versus localization, the evolving role of AI and MMM in marketing, and the crucial balance between performance and brand marketing. Listeners will discover actionable advice on agency management, cultural leadership, and navigating career transitions, all illustrated with real-world examples and engaging anecdotes from Andrew Wynd’s international career.
Timestamps:
06:21 Learning the power of finance language
09:30 Discussing the resurgence of MMM
11:30 Debating in-house vs external hiring
17:10 Managing localized media strategies
19:31 Testing strategies in different markets
22:48 Discussing AI's impact on marketing
25:16 Managing marketing effectiveness at Just Eat
29:26 Discussing predictive modeling limits
32:32 Importance of agency contracts
34:56 Discussing agency audits and controls
40:39 Exploring career opportunities
41:20 Taking control of career steps
45:29 Delegating tasks effectively
47:57 Closing remarks and gratitude
Video Production & Editing: PodLab
Ready to transform your marketing leadership approach? Tune in to gain actionable insights, practical frameworks, and expert wisdom. Don’t forget to subscribe for more candid conversations with top marketing leaders and share this episode with your network to keep the dialogue going!
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What is Global Marketing Leader?
Global Marketing Leader is the podcast for ambitious marketers who want to rise, lead, and win on an international stage.
Hosted by Andrew Garrihy, former Global CMO and founder of The CMO Coach, the show brings you inside the minds of the world’s top marketing executives. Those building brands, cultures, and teams that thrive across borders.
Each episode features real, unfiltered conversations with global CMOs, brand builders, and transformation leaders. You’ll hear the human side of leadership:
- the big decisions and the messy ones,
- the moments of doubt and resilience,
- the cultural challenges of running teams across continents,
and the strategies behind scaling brands to millions of users worldwide.
From navigating hyper-growth environments and reinventing marketing functions to mastering cross-functional leadership, personal resilience, and the psychology of high-performance teams, this is where global leaders share what actually works.
Whether you’re a current marketing leader, an aspiring CMO, or simply passionate about world-class marketing and leadership, this podcast gives you the playbook, the mindset, and the lived experiences you won’t find in any textbook.
Grow as a leader. Lead with clarity. Build a global impact.