In today's episode, Justin tackles a topic most chiropractors would rather avoid: sales. He explains why conversations about price, treatment, and difficult clinical decisions don't have to feel sleazy, and why being willing to have them is part of doing what's best for your patients.
Through three real patient stories, Justin shows what can happen when doctors are more concerned about making someone uncomfortable than clearly communicating what they see. From avoiding unnecessary surgery to recognizing signs of a possible stroke, he challenges chiropractors to rethink what selling actually means in a clinical setting.
In this episode, you'll hear about:
- Why hearing “you're too expensive” can be an opportunity to explain your value instead of treating it as a rejection.
- How avoiding difficult conversations can prevent patients from understanding the seriousness of their situation and making an informed decision.
- Why your fear of being pushy or “fear mongering” may actually be about protecting yourself from an uncomfortable conversation.
Your Host: Justin Rabinowitz, Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.
Prefer to watch instead of listen?
Watch the full episode on the Rehab Chiro Coach YouTube channel.