On Good Authority: Publishing the Book that Will Build Your Business

Jesse J. Anderson's journey to bookdom is unlike any other guest I've had on the show. 

For one, he's not launching a book to help build his business. 

Also, that book—Refocus: A Practical Guide to Adult ADHD—hasn't launched yet. In fact, he hasn't even finished writing it. 
Why, then, you may ask, would I have him on the show? 

Well, Jesse has also built up an impressive Twitter following by releasing Twitter threads of book chapters—a topic we dive into in detail. 

When he's not writing books in public, Jesse is a designer and developer who has made it his mission to help others better understand what ADHD really is.

FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.