Chief Evangelist with Ethan Beute

Today’s guest, Jim Kalbach, Chief Evangelist at MURAL, joins Ethan Beute and shares the 4 C’s of evangelism which are: Company, Culture, Customers, and Community. Jim defines what each C means and how they relate to one another and to the role. Jim also discusses the idea that making better customers makes better customers, as well as the reason he doesn't have to say MURAL in order to evangelize on behalf of the company.


Takeaways:
  • When you are in an industry or market that is expanding, it’s in a company’s interest to grow that entire market. You want to expand the thinking around that space - not just around your brand or product specifically.
  • When starting a business, you need to remember that making better customers makes better customers. You can’t ignore the customer’s situation and approach. That will lead to a bad business.
  • The 4 c’s of evangelism are Company, Culture, Customers, and Community. Following these 4 C’s will help create maximum customer impact.
  • “Company” stands for values, mission, vision for the future, interfaces with analysts, blog posts, and webinars - helping the marketing team, brand vision, and the base.
  • “Culture” stands for internal during the onboarding sequence. Jim does a session with new team members and shares their stories (small group/cohort - also does one-on-ones).
  • “Customers” stand for VIP events with accounts and direct customer contact.
  • Lastly, “Community” stands for being involved in conferences, the work-forward community (an open-source community).
  • Some advice for aspiring Chief Evangelists is to perfect your writing, speaking, and ability to express passion. Being an expert on these will make you a better public speaker and storyteller.
  • Some advice for leaders is to investigate who stands out in your domain.


Quote of the Show:
  • “I see myself as a fire starter and the idea of a Chief Evangelist is to start the right fires that are gonna have the maximum impact.” (18:48)


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Creators & Guests

Host
Ethan Beute
Ethan Beute is the Chief Evangelist at Follow Up Boss, former Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business.

What is Chief Evangelist with Ethan Beute?

Welcome to Chief Evangelist, the podcast that unravels the unique and potent role of Chief Evangelists and the influential movement they lead. Hosted by Ethan Beute, each episode delves into the world of evangelism work, exploring its intricacies and shedding light on what success truly means in this space. From understanding why focusing on a problem is more impactful than a product, to the overlap and divergence with thought leadership, community building, category design, and traditional sales and marketing – this podcast is your go-to resource for insights into innovation and the demand for evangelism. Whether you're aspiring to be a Chief Evangelist or seeking to comprehend its significance, join Ethan for captivating conversations with evangelists across diverse companies, verticals, and industries.