Business Therapy™ With Joké

In today’s episode, we’re talking about what really happens after you decide to stop hiding. Because the truth is, the moment you choose visibility is the moment the real work begins.

Building on last week’s conversation around Inventing Anna, we explore the uncomfortable gap between who you’ve been and who you’re becoming. Anna walked into rooms with nothing but confidence, while you’re sitting on real skills, real experience, and real results, still questioning if you belong. So what’s actually holding you back?

This episode dives into that awkward in-between season where people start calling you an expert, opportunities show up, and your identity hasn’t fully caught up yet. The part that feels fake, uncomfortable, and tempting to quit, even though it’s actually growth.

I share personal stories about learning how to introduce myself differently, updating my identity publicly, and the hidden cost of reinventing yourself in business. We talk about why this phase isn’t imposter syndrome, why visibility is its own skill, and why awkward doesn’t mean wrong, it just means new.

Here’s what we covered:
 ✅ Why visibility creates discomfort, and why that’s a sign you’re growing
 ✅ The identity gap between the old you and the next-level version of you
 ✅ What it really costs to retire old versions of yourself publicly
 ✅ Why people from your past may struggle with your growth
 ✅ How to talk about your work without minimizing yourself
 ✅ Why being good at your craft and being visible are two different skills
 ✅ How to start owning your worth through practice, not permission

We also talk about updating your bio, pitch, and presence to match where you’re going, not where you’ve been and why waiting until you feel ready is just another way of staying invisible.

If you’re in that weird gap right now and need support navigating visibility, identity, and confidence, I share how you can work with me inside Business Therapy, because doing this work alone is harder than it needs to be.

This episode is for the creative, the quiet expert and the entrepreneur who’s done shrinking. You’re not pretending. You’re practicing. And the work is working.

What is Business Therapy™ With Joké?

BUSINESS Therapy™ is the podcast for creative entrepreneurs, women business owners, founders, and high capacity women who are ready to build a business that works without losing themselves in the process.

Hosted by Joké Durojaiye, Life Coach + Business Strategist and creator of BUSINESS Therapy™, the podcast brings together the personal and professional sides of entrepreneurship.

Joké brings more than two decades of experience turning creativity into business. But she didn't start with all the answers.

She did what most creative women do.
She worked harder when she should have thought clearer.
The shift from creative to CEO mindset was real.

Joké fumbled her way through turning her love for design into a real business that pays the bills.
Now, she helps creative women make that same shift, because building a business is never just about the business. The person running it matters too.

BUSINESS Therapy™ explores the strategy, mindset, and emotional realities of entrepreneurship, including the moments that don't make it into the business plan. The difficult client. The slow sales month. The negative review. The decision you've been avoiding. The comparison that makes you question your progress. The business that has grown, but somehow feels harder to run.

Joké brings these conversations back to one central idea: Separate the math from the drama.
Because you can be brilliant at what you do and still struggle with the business of doing it.

Expect practical business strategy, honest conversations, fresh perspective, and the questions that help you see what is really happening in your business so you can decide what to do next.

BUSINESS Therapy™ is business education and emotional intelligence for creative minds, designed to help you build with greater clarity, intention, and business intelligence.

BUSINESS Therapy™ With Joké is ranked among the top 10% of podcasts globally, according to Listen Notes, based on its Listen Score.
Listen when you need clarity under pressure, a better way to think about the business, or simply need someone to talk business with.