On today’s episode, Brett chats with Pete Nelson — the founder of SISU Saunas — about how stepping into the sauna and cold plunge helps with stress, sleep, and motivation. From struggling to sell a single sauna for months on end to now selling dozens of high-end, US-made saunas every month, Pete’s story is one of perseverance, leaning into hardship, and practicing a lifestyle around “sisu” — a Finnish ideal about grit, determination, and bravery that Pete has built his company around.
During our conversation, we discussed misconceptions around sauna usage, the ideal sauna temperature for different goals, how consistent sauna usage provides a dopamine reset and reduces stress, using sauna as a tool for zone 2 cardio, and much more. Pete also shares his crazy idea to run ultra-marathons in Antarctica as a way to give his life excitement and face fears. A must-listen for anyone interested in learning the ins and outs of saunas and the general tenets behind pursuing a healthy lifestyle.
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What is The Meat Mafia Podcast?
The Meat Mafia Podcast is hosted by @MeatMafiaBrett and @MeatMafiaHarry.
We're two guys who walked away from the typical path to carve out something different. Based in Austin, we’re on a mission to figure out what it takes to live a fulfilled life in a world that often pushes us away from meaning.
We have conversations with people we believe can help us, diving deep into the pillars of health, wealth, and faith, as the cornerstones of our mission.
Whether it's challenging the modern food system, questioning conventional health advice, or building something from the ground up, we're here to explore the tough questions and share the lessons we’ve learned along the way.
If you're tired of the noise and ready to find meaning, tune in and join us!
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