The Self Storage University Podcast

“Sticky” is a slang term that relates to customer retention. The “sticky” customer will renew their rental agreement endlessly, while the customer that is not “sticky” will just throw their stuff in their pick-up truck and take off at any moment. So how “sticky” are your customers in reality and how bold can you be in your rent increases accordingly? That’s the subject of this Self-Storage University podcast.

Show Notes

“Sticky” is a slang term that relates to customer retention. The “sticky” customer will renew their rental agreement endlessly, while the customer that is not “sticky” will just throw their stuff in their pick-up truck and take off at any moment. So how “sticky” are your customers in reality and how bold can you be in your rent increases accordingly? That’s the subject of this Self-Storage University podcast.

What is The Self Storage University Podcast?

Welcome to the Self-Storage University Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform due diligence on, renegotiate, finance, turn-around and operate self-storage facilities. And your host is a partner in one of the largest real estate portfolios in the U.S. with nearly $1 billion of holdings, Frank Rolfe.